Field Marketing Manager , APAC
AI in this role
Harvey is looking for a Field Marketing Manager to own the regional event and field marketing strategy across Australia and APAC.
At Harvey, we’re transforming how legal and professional services operate. By combining frontier agentic AI, an enterprise-grade platform, and deep domain expertise, we’re reshaping how critical knowledge work gets done for decades to come.
This is a rare chance to help build a generational company at a true inflection point. We have strong product-market fit and world-class investor support. We’re scaling fast and defining a new category in real time. The work is ambitious, the bar is high, and the opportunity for growth — personal, professional, and financial — is unmatched.
Our team moves fast, takes ownership, and is deeply committed to the mission — operating with intensity, staying close to our customers, and pushing each other for excellence. We live by three values: Decisiveness, Simplicity, and Job's Not Finished. We act quickly on clear judgment over perfect information, we believe simplicity is what scales, and we're never satisfied with where we are. If you want to do the best work of your career alongside people who share that drive, we'd love to build with you.
At Harvey, the future of professional services is being written today — and we’re just getting started.
Role OverviewWe're looking for an experienced, hands-on Field Marketing Manager to own and execute our field marketing strategy. This role blends best-in-class tactical execution with strategic planning and operational rigour. You'll lead the planning and delivery of first-party and third-party events, regional activations, and integrated campaigns designed to drive pipeline, lead generation, and revenue impact across Australia and the wider Asia-Pacific region.
You'll own the regional event strategy end to end, from flagship industry conferences and executive roundtables to targeted client dinners, ensuring every touchpoint reinforces Harvey's position in the legal AI market. Working closely with sales leadership, Customer Success, and cross-functional partners across APAC, you'll deepen client relationships and translate field activity into measurable pipeline contribution and revenue. The role involves regular travel across Australia and the wider APAC region. It is a unique opportunity to build out a regional field marketing function at a company redefining how professionals work with AI.
What You'll DoDevelop and execute a regional field marketing strategy across Australia and APAC, aligned with Harvey's revenue goals and brand objectives.
Plan, manage, and deliver a portfolio of events, including industry conferences, client roundtables, webinars, and executive dinners, that generate qualified pipeline and accelerate deals.
Partner with Sales, Customer Success, and Partnerships to identify target accounts, align on priorities, and design account-based marketing programs for the region.
Analyse event performance data and market insights to continuously refine strategy, improve ROI, and report results to leadership.
Manage the regional field marketing budget, vendor relationships, and logistics to ensure efficient resource allocation and maximum impact.
Travel regularly across Australia and the wider APAC region to deliver events, meet clients, and support in-market sales activity.
6+ years of experience in field marketing, event marketing, or demand generation, ideally within B2B technology, SaaS, or professional services.
Proven track record of planning and executing field marketing campaigns that drive lead generation and revenue growth.
Sound commercial acumen, with the judgement to prioritise the activity that creates real impact and the discipline to see it through.
Excellent communication and relationship-building skills, with the ability to collaborate across sales, marketing, and executive leadership.
Analytical mindset with experience tracking KPIs such as pipeline contribution, event ROI, and lead conversion.
Willingness and flexibility to travel across the APAC region, including international travel.
Comfort operating in a fast-paced, high-growth environment with the ability to manage multiple projects and competing priorities simultaneously.
Depending on your location, an Applicant Privacy Notice may apply to you. You can find all of our Applicant Privacy Notices here.
Harvey is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.
We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made by emailing accommodations@harvey.ai
How we score this
Field Marketing Manager , APAC at Harvey scores 30 out of 100 for how much of the daily work is AI. That makes it AI Level 1 of 4 (Little AI). The level is about AI in the job, not seniority.
AI Level 1. The work itself involves no AI, or AI only appears as scenery, such as a company tagline.
- AI Level 480 to 100
- AI Level 360 to 79
- AI Level 240 to 59
- AI Level 10 to 39
Bands come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.
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- Tell me about a project where field marketing was part of your work. What did you do?
- Tell me about a project where event management was part of your work. What did you do?
- Tell me about a project where b2b marketing was part of your work. What did you do?
- Tell me about a project where pipeline generation was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: Field Marketing, Event Management, B2b Marketing, and Pipeline Generation. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.
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