Field Marketing Manager

ASML is hiring a Field Marketing Manager in Shanghai, China. Level rates it ; you can apply on ASML.

Level's read on this job

Level rates this marketing role Little AI ●○○○: aI is not part of the work.
Tools and skills the posting cites include market research, competitive intelligence and go to market.
Level classifies it as a mid-level role.
Level lists 793 other open roles at ASML.

AI in this role

Drive field marketing strategy, competitive intelligence, and customer engagement programs for mainstream technology segments.

market-researchcompetitive-intelligencego-to-marketb2b-marketingstakeholder-management

Job Description

Drive field marketing strategy to support mainstream market segments business growth by delivering comprehensive market insights, technology assessment, competitive positioning, and customer engagement programs.

Context

Operates across mainstream market segments with focus on scalable offerings, competitive differentiation, and supporting business & technical teams with market intelligence and go-to-market strategies.

Key Responsibilities

Market Insights & Analysis: Analyze macro environment, end-market trends, semiconductor ecosystem, and fab capacity plans to identify opportunities.

Competitive Intelligence: Conduct SWOT analyses of global and local competitors and track market share and positioning.

Go-to-Market Strategy: Develop and execute field marketing plans aligned with business priorities.

Customer & Stakeholder Engagement: Collaborate with business and technical teams to align messaging and solutions.

Voice of Customer: Capture customer needs, feedback, and market signals to influence product and solution strategy.

Content & Campaigns: Develop marketing assets, value propositions, and campaigns targeting mainstream customers.

Performance Tracking: Measure campaign effectiveness, customer engagement, and contribution to pipeline growth.

Stakeholder Management

Internal: Account Managers, Business Development Managers, Product Managers, Engineering and Service teams.

External: Customer decision-makers, ecosystem partners, and industry stakeholders.

Knowledge & Skills

Strong understanding of semiconductor or high-tech industry ecosystem.

Experience in market analysis, competitive intelligence, and strategic marketing.

Ability to translate technical insights into business value propositions.

Excellent communication and cross-functional collaboration skills.

Analytical mindset with data-driven decision making.

Requirements

Bachelor’s or Master’s degree in business, marketing, engineering, or related field.

5+ years of experience in semiconductor marketing, sales, business development, customer support or related roles.

Experience in B2B or semiconductor industry preferred.

Role Characteristics

Execution-focused with strong ownership of defined tasks and deliverables.

Works under guidance in decision-making and direction setting.

Contributes to team success through insights, analysis, and marketing support.

Operates within structured frameworks to manage moderately complex topics.

Builds capabilities and experience through self-initiatives

Inclusion and diversity

ASML is an Equal Opportunity Employer that values and respects the importance of a diverse and inclusive workforce. It is the policy of the company to recruit, hire, train and promote persons in all job titles without regard to race, color, religion, sex, age, national origin, veteran status, disability, sexual orientation, or gender identity. We recognize that inclusion and diversity is a driving force in the success of our company.

Need to know more about applying for a job at ASML? Read our frequently asked questions.

How we rate this

Field Marketing Manager at ASML rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Field Marketing Manager is an open job at ASML.
Level rates this role AI Level 1 of 4: Little AI.
The role is based in Shanghai, China.
The job was posted on June 26, 2026.
Seniority: mid.
Applications are handled by ASML. Apply on ASML

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Market ResearchCompetitive IntelligenceGo To MarketB2b MarketingStakeholder Management

Also common in marketing jobs at this level

SQL AI agents AWS Generative AI Python LLM

Pay

Typical marketing job: $148k

This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs

Questions you could be asked

Tell me about a project where market research was part of your work. What did you do?
Tell me about a project where competitive intelligence was part of your work. What did you do?
Tell me about a project where go to market was part of your work. What did you do?
Tell me about a project where b2b marketing was part of your work. What did you do?
Tell me about a project where stakeholder management was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Market Research, Competitive Intelligence, Go To Market, B2b Marketing, and Stakeholder Management. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

Get your CV reviewed before you apply

Send your CV and the role you want next. Your review arrives by email within 3 days.

Get a free CV review Check your resume with the ATS resume checker