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Amazon

Finance Manager, Prime Video APAC

Amazon is hiring a Finance Manager, Prime Video APAC in Mumbai, India. Level rates it ; you can apply on Level.

AI in this role

Serves as the finance business partner for Prime Video Marketing in APAC, overseeing investment decisions, ROI measurement, and AI-driven outcomes.

financial-planningstrategic-financebusiness-partneringmarketing-analytics
Prime Video Marketing is entering a defining chapter. Over the next three years, our content slate scales meaningfully, and marketing must grow its impact faster than its budget. Getting there depends on making sharper investment choices — concentrating spend behind the biggest opportunities, rebalancing toward high-growth markets, building scalable channels, and reinvesting automation-driven savings into working media. Finance is central to making those choices with rigor and conviction.
We are looking for a Finance Manager to serve as the finance business partner to Prime Video Marketing across the APAC region, working alongside the APAC Marketing Director (based in Mumbai). This is first and foremost a strategic business partnering role: you will shape investment decisions, drive allocation rigor, and own the measurement that connects marketing spend to customer and business outcomes. You will also partner closely with Worldwide Prime Video Marketing Finance and the Worldwide Marketing team to align on approach and ensure regional plans and learnings connect to the global picture.
This is a builder’s role at the intersection of finance, marketing, and technology — helping deliver the multi-year marketing strategy, not just report on it.


Key job responsibilities
- Strategic business partnering: The trusted finance partner to the APAC Marketing Director and marketing leaders, bringing financial framing and a clear "so what" to decisions across the region.
- Investment decisions and allocation: Drive rigor in how marketing invests — translating growth opportunity, revenue per subscriber, and effectiveness into a defensible allocation across markets, channels, and titles, and calibrating targets to performance.
- Measurement and ROI: Own the financial view of marketing effectiveness and return, standardizing metrics (ROAS, cost per incremental outcome, incrementality) to shift spend toward the highest return.
- Marketing efficiency: Help the business do more with each dollar and reduce the cost of getting marketing to market.
- Planning: Support OP1/OP2 and long-range planning, coordinating inputs and co-authoring leadership narratives.
- Enabling AI-driven outcomes: The business builds the AI; Finance ensures the intended outcomes and savings land, and is AI-savvy enough to build the dashboards the business needs.
- Vendor and agency economics: Evaluate fees and vendor selection and quantify build-vs-buy trade-offs.
- Worldwide partnership: Align methodology with WW PV Marketing Finance and Marketing and connect regional plans to the global view.
- Reporting: Consolidate APAC inputs into a single view; lead close and variance analysis.
- Process improvement: Drive automation across consolidation and reporting.

A day in the life
- You partner with marketing leaders across APAC to pressure-test investment decisions, reallocating toward the outcomes and markets where each dollar works hardest.
- You surface insights on efficiency, incrementality, and return, and bring a crisp point of view to management.
- You build and maintain the dashboards and views — increasingly using AI-enabled tooling — that give the business timely visibility into marketing performance and efficiency.
- You work with vendor, agency, and automation stakeholders to sharpen the economics of how marketing is produced and delivered.
- You act as the connective tissue between APAC marketing teams, Worldwide Marketing Finance, and regional finance — ensuring marketing financials are accurate, consistent, and clearly communicated.

About the team
This role sits within APAC Prime Video Finance, part of Prime Video International Finance. We operate as business partners who shape investment decisions — not scorekeepers — bringing financial credibility and a business-partnership mindset to how marketing invests across the region. The role works closely with Worldwide Prime Video Marketing Finance and business team as key partners. AI and automation are a growing part of how marketing operates; the business team, with Product & Tech, develops these capabilities, and Finance partners with them to ensure the intended outcomes are realized and measured. Mumbai-based, collaborating across time zones.

Basic qualifications

- 5+ years of finance or a related analytical field experience
- Bachelor's degree in finance, accounting, business, economics, or a related analytical field (e.g., engineering, math, computer science), or Master's degree (MBA or related discipline)
- Experience applying key financial performance indicators (KPIs) to analyses, or experience in building financial and operational reports/data sets that inform business decision-making
- Experience delivering forecasting, budgeting, variance analysis, and data interpretation of results

Preferred qualifications

- CMA or CPA, or MBA in finance, accounting or related field
- Experience communicating results to senior leadership, or experience in commercial finance business partnering or FP&A (at a multinational organisation), including influencing senior business partners and challenging assumptions
- Experience analyzing data quantitatively and using customer research, data and metrics to back up assumptions, identifying opportunities, and assessing the efficacy of marketing programs
- Experience in similar environments, or experience working with and managing third party vendors

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

How we rate this

Finance Manager, Prime Video APAC at Amazon rates 50 out of 100 for how much of the daily work is AI. That makes it Uses AI (AI Level 2 of 4). The level is about AI in the job, not seniority.

Classification

Uses AI. An ordinary role that requires AI tools.

  1. ●●●● Builds AI80 to 100
  2. ●●●○ Works on AI60 to 79
  3. ●●○○ Uses AI40 to 59
  4. ●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.

Prepare for this job

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Skills and AI tools this role asks for

Financial PlanningStrategic FinanceBusiness PartneringMarketing Analytics

Questions you could be asked

  1. Tell me about a project where financial planning was part of your work. What did you do?
  2. Tell me about a project where strategic finance was part of your work. What did you do?
  3. Tell me about a project where business partnering was part of your work. What did you do?
  4. Tell me about a project where marketing analytics was part of your work. What did you do?
  5. This role expects you to use AI tools as part of the job. Which ones have you used, and for what?

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  • List these exact terms on your resume: Financial Planning, Strategic Finance, Business Partnering, and Marketing Analytics. An applicant tracking system matches the wording, not the idea.
  • Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.
  • Put the AI tool in a bullet point about what you did, not just in a skills list — this role treats it as a required part of the job.

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