Forward Deployed Creative [US]
Luma AI is hiring a Forward Deployed Creative [US] for a remote role open to applicants in United States. It pays $145k-$205k a year and Level rates it ; you can apply on Luma AI.
Level's read on this job
- Works on AI ●●●○ is how Level rates this forward deployed engineer role: the daily work is on AI products, without building the model.
- This is listed as a remote role.
- The posting mentions Midjourney, Stable Diffusion and Runway among its tools and skills.
- Level classes it as a senior role.
- Luma AI has 29 other open roles on Level.
AI in this role
Lead creative engagements with major brands using generative video models and design AI-accelerated workflows.
You'll be Luma's creative lead on the ground with major brands and agencies, turning what our models can do into production workflows they actually use. Sitting between the technology and the craft, you'll shape how top creators work with generative video, and produce high-craft work in Dream Machine yourself as the proof.
This is the first Forward Deployed Creative role in the region, so you'll be defining how partner engagement works here rather than following a set playbook. It fits a senior creative who's comfortable shaping the approach as they go and consulting directly with senior partners. If you'd rather execute an established process, this isn't the fit.
What You'll Own
Partner directly with leading brands and creative agencies as their creative and strategic guide to generative AI.
Architect and prototype AI-accelerated production workflows that help partners move faster and raise their storytelling.
Create hands-on, high-craft content in Dream Machine that sets the bar and becomes inspirational case studies.
Consult with partner leadership, translating technical capability into concrete creative and business opportunities.
Work as an on-the-ground extension of Product, Partnership, and Sales, bringing real-world insight back into the roadmap.
Set the tone and the playbook for how the Forward Deployed Creative function engages partners in the region.
First 90 Days
One way the first 90 could unfold.
Days 1–30 — Immerse & Diagnose: Learn Dream Machine and the models deeply, meet priority partners, and understand their pipelines and where generative AI helps most.
Days 30–60 — Ship & Validate: Build a real AI-accelerated workflow with a partner and produce a high-craft case study from it.
Days 60–90 — Scale & Systemize: Turn what works into repeatable boards and playbooks other FDCs and partners can use.
What You Bring
Senior client-facing creative experience (Creative Technologist, Technical Director, or similar) at a top agency, studio, or tech company.
An outstanding portfolio of shipped, high-craft work showing taste, technical skill, and storytelling. A portfolio is required.
Deep expertise in creative production pipelines (VFX, animation, motion graphics, or production) and designing new workflows.
A track record of building new things in ambiguous, fast-moving environments.
Exceptional communication and presentation, able to act as a strategic consultant to senior creative and business leaders.
Genuine enthusiasm for the creative potential of AI.
Nice to Have
Hands-on experience with generative AI creative tools (Midjourney, Runway, Pika, Stable Diffusion).
A public profile as a creator or thought leader in emerging tech or generative art.
Experience at an innovative agency (e.g. Buck, The Mill) or an in-house tech/brand lab (e.g. Google Creative Lab, Apple Marcom).
About Luma: Luma's mission is to build unified general intelligence that can generate, understand, and operate in the physical world. We believe multimodality is critical for intelligence — the next step beyond language models comes from vision. Luma is an equal opportunity employer.
How we rate this
Forward Deployed Creative [US] at Luma AI rates 65 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.
Works on AI. The daily work is on AI products, without building the model.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Also common in forward deployed engineer jobs at this level
Pay
- This job starts at
- $145k
- Typical forward deployed engineer job
- $182k
This posting starts 20% below the typical forward deployed engineer job. See forward deployed engineer jobs
Questions you could be asked
- Tell me about a project where creative direction was part of your work. What did you do?
- Tell me about a project where generative ai was part of your work. What did you do?
- Tell me about a project where client consulting was part of your work. What did you do?
- Tell me about a project where production pipelines was part of your work. What did you do?
- Walk me through how you've used Midjourney in your day-to-day work.
Adapt your resume
- List these exact terms on your resume: Creative Direction, Generative AI, Client Consulting, Production Pipelines, and Midjourney. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
- Show where AI is part of your daily process, not a one-off project. This role expects it to be a running habit.
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