Go-To-Market Manager
Visa is hiring a Go-To-Market Manager in Frankfurt, Germany. Level rates it ; you can apply on Visa.
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About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.
Job Description
Visa Consulting and Analytics (VCA) is the consulting arm of Visa, and drives tangible, impactful and financial results for Visa’s network clients, including both financial services and merchants. Drawing on our expertise in strategy consulting, data analytics, brand management, marketing, operational and macroeconomics, VCA solves the most strategic problems for our clients.
VCA Implementation Services (VIS) extends Visa’s consulting capabilities by turning strategic recommendations into actionable solutions. We help clients implement these recommendations effectively, enabling them to scale their competitive advantage and thrive in the digital age.
The Go-To-Market Manager is a key member of the VIS team, supporting the Go-To-Market Lead in shaping and executing product and service strategies across VIS’s core service lines: Portfolio Optimisation, Digital Enablement, Risk Management, and Commercial Money Movement Solutions. This role is responsible for operationalising go-to-market plans, coordinating cross-functional activities, and ensuring the effective delivery of VIS propositions to clients across Europe. The Manager will work closely with Sales, Product, Delivery, and Marketing teams to drive the commercial success of Visa’s value-added services, support expansion into new markets, and help maintain Visa’s position as a leader in digital payments.
What we expect of you, day to day:
- Support the Go-To-Market Lead in developing and implementing go-to-market strategies for VIS products and services.
- Coordinate with Sales, Product, and Delivery teams to ensure alignment and readiness for product launches and market expansion.
- Assist in the design and rollout of new value propositions, including the preparation of solution profiles, competitive analysis, and sales collateral.
- Track and report on the performance of go-to-market initiatives, using data analysis to identify trends, risks, and opportunities.
- Support the preparation of presentations, demos, and marketing materials for internal and external stakeholders.
- Maintain up-to-date knowledge hubs and repositories, ensuring all product information is current and aligned with global standards.
- Facilitate the sharing of best practices and lessons learned across VIS projects, contributing to continuous improvement of go-to-market processes.
- Support the planning and execution of internal and external events, training sessions, and sales enablement activities.
- Act as a key point of contact for day-to-day operational queries related to go-to-market activities.
- Build strong relationships with stakeholders across VCA, Product, Sales, and Marketing to drive collaboration and successful outcomes.
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Qualifications
What we’re after: Experience in go-to-market, product management, or sales enablement within payments, financial services, or technology sectors, within a consulting-focussed company or role. Strong collaborator with a proactive and positive approach. Demonstrated ability to coordinate multiple projects and stakeholders in a fast-paced, dynamic environment. Analytical skills with the ability to interpret data, identify trends, and provide actionable insights. Excellent communication and presentation skills, with the ability to influence and engage stakeholders at all levels. Experience preparing and maintaining sales collateral, presentations, and knowledge repositories. Knowledge of the digital payments ecosystem and Visa’s products and services is an advantage. Comfortable working with ambiguity and adapting to evolving organisational requirements. Fluent in English, additional European language skills are a plus. Advanced skills in PowerPoint and Excel.Visa is an EEO Employer
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
How we rate this
Go-To-Market Manager at Visa rates 37 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
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