Growth Marketing

About Abridge

Abridge was founded in 2018 with the mission of powering deeper understanding in healthcare. Our AI-powered platform was purpose-built for medical conversations, improving clinical documentation efficiencies while enabling clinicians to focus on what matters most—their patients.

Our enterprise-grade technology transforms patient-clinician conversations into structured clinical notes in real-time, with deep EMR integrations. Powered by Linked Evidence and our purpose-built, auditable AI, we are the only company that maps AI-generated summaries to ground truth, helping providers quickly trust and verify the output. As pioneers in generative AI for healthcare, we are setting the industry standards for the responsible deployment of AI across health systems.

We are a growing team of practicing MDs, AI scientists, PhDs, creatives, technologists, and engineers working together to empower people and make care make more sense. We have offices located in the Mission District in San Francisco, the SoHo neighborhood of New York, and East Liberty in Pittsburgh.

The Role

We're hiring an experienced Growth Marketer to build and own our product-led growth motion: the engine that turns clinicians who hear about Abridge into clinicians who use it every day, and turns that usage into expansion.

This is a senior individual contributor role with a heavy focus on PLG. You'll run point on all paid marketing (paid social, Google, programmatic, and OOH) and own the paid budget. You'll be the subject-matter expert for PLG across Marketing, setting direction for how we acquire, activate, and retain end users, partnering closely with Product, Data, and Sales to connect bottoms-up adoption to enterprise pipeline. You'll also be the go-to advisor for growth for the broader marketing team, coaching across enterprise demand, lifecycle, and expansion. We're looking for someone who can design the strategy, run the experiments, and raise the bar for everyone around them.

What You’ll Do

• Define the PLG roadmap and connect it to every growth motion. Translate company goals into a prioritized plan for end-user acquisition, activation, engagement, and expansion, and align it with Product, Sales, and RevOps.

• Own the end-user funnel. Map the clinician journey from first touch to habitual use. Identify the biggest drop-offs and build programs that move them: onboarding, in-product prompts, lifecycle email, and referral loops.

• Run a high-velocity experimentation program. Set the hypothesis backlog, test design standards, and readout cadence. Ship tests across web, product surfaces, paid, and lifecycle, and scale what works.

• Own paid marketing and the paid budget. Run point on all paid activity across paid social, Google, programmatic, and OOH. Set channel mix and budget allocation, manage platform and agency partners, and work with Product Marketing, Creative, Events, and Sales to plan, launch, and optimize campaigns against adoption and pipeline targets.

• Connect bottoms-up adoption to enterprise pipeline. Partner with Sales and RevOps to define product-qualified signals, route them to the right teams, and show how usage drives expansion within health systems.

• Build the measurement foundation for PLG. In partnership with Data Science and GTM Tech, define activation and retention metrics, attribution for product-led paths, and the dashboards the team runs on.

• Pioneer new methods with AI. Build tools and workflows that speed up research, personalization, testing, and analysis, and coach the team to use them.

• Advise on growth more broadly. Be the team's growth advisor beyond PLG. Coach marketers on experimentation, funnel analysis, and channel strategy, pressure-test growth plans for demand, lifecycle, and campaigns, and set standards others adopt.

What You’ll Bring

• 10+ years of growth marketing experience, with at least 4 years owning product-led growth at a high-growth software company; AI company experience preferred

• A track record of moving activation, conversion, or retention metrics at scale, and the funnel math to show it

• Deep experimentation skills: Experiment across channels and tactics to drive user acquisition and translate results into scalable playbooks

• Hands-on experience running paid programs across paid social, search, programmatic, and OOH, including owning the budget and reporting on its return

• Strong B2C instincts in a B2B setting: you know how to reach and activate end users, and how their adoption earns the economic buyer's attention

• Comfort building internal tools and workflows with AI, and a habit of using it to work faster and better

• Low ego, high standards: direct, collaborative, and focused on outcomes over credit

Bonus Points

• Experience driving PLG in healthcare, or selling to clinicians and other professional end users

• Background building a self-serve or freemium motion from zero to one

• Hands-on experience with referral, community, or word-of-mouth loops that grew a user base efficiently

Must be willing to work from our SF or NYC office at least 3x per week

This position requires a commitment to a hybrid work model, with the expectation of coming into the office a minimum of (3) three times per week.

We value people who are eager to learn new things and recognize that great team members might not perfectly match a job description. If you’re interested in the role but aren’t sure whether or not you’re a good fit, we’d still like to hear from you.

Why Work at Abridge?

At Abridge, we’re transforming healthcare delivery experiences with generative AI, enabling clinicians and patients to connect in deeper, more meaningful ways. Our mission is clear: to power deeper understanding in healthcare. We’re driving real, lasting change, with millions of medical conversations processed each month.

Joining Abridge means stepping into a fast-paced, high-growth startup where your contributions truly make a difference. Our culture requires extreme ownership—every employee has the ability to (and is expected to) make an impact on our customers and our business.

Beyond individual impact, you will have the opportunity to work alongside a team of curious, high-achieving people in a supportive environment where success is shared, growth is constant, and feedback fuels progress. At Abridge, it’s not just what we do—it’s how we do it. Every decision is rooted in empathy, always prioritizing the needs of clinicians and patients.

We’re committed to supporting your growth, both professionally and personally. Whether it's flexible work hours, an inclusive culture, or ongoing learning opportunities, we are here to help you thrive and do the best work of your life.

If you are ready to make a meaningful impact alongside passionate people who care deeply about what they do, Abridge is the place for you.

How we take care of Abridgers:

• Generous Time Off: 14 paid holidays, flexible PTO for salaried employees, and accrued time off for hourly employees

• Comprehensive Health Plans: Medical, Dental, and Vision coverage for all full-time employees and their families.

• Generous HSA Contribution: If you choose a High Deductible Health Plan, Abridge makes monthly contributions to your HSA.

• Paid Parental Leave: Generous paid parental leave for all full-time employees.

• Family Forming Benefits: Resources and financial support to help you build your family.

• 401(k) Matching: Contribution matching to help invest in your future.

• Personal Device Allowance: Tax free funds for personal device usage.

• Pre-tax Benefits: Access to Flexible Spending Accounts (FSA) and Commuter Benefits.

• Lifestyle Wallet: Monthly contributions for fitness, professional development, coworking, and more.

• Mental Health Support: Dedicated access to therapy and coaching to help you reach your goals.

• Sabbatical Leave: Paid Sabbatical Leave after 5 years of employment.

• Compensation and Equity: Competitive compensation and equity grants for full time employees.

• ... and much more!

Equal Opportunity Employer

Abridge is an equal opportunity employer and considers all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability.

We're committed to providing reasonable accommodations throughout the interview process. Once you submit your application, we'll follow up with details on how to request an accommodation for interviewing, completing any assessments, or otherwise participating in the selection process.

Staying safe - Protect yourself from recruitment fraud

We are aware of individuals and entities fraudulently representing themselves as Abridge recruiters and/or hiring managers. Abridge will never ask for financial information or payment, or for personal information such as bank account number or social security number during the job application or interview process. Any emails from the Abridge recruiting team will come from an @abridge.com email address. You can learn more about how to protect yourself from these types of fraud by referring to this article. Please exercise caution and cease communications if something feels suspicious about your interactions.