GTM Experience Manager (Field & Event Marketing)

lemlist is the outbound platform for sales teams: find leads, run multichannel campaigns (email, LinkedIn, calls), personalize with AI and book meetings.

We're at +$60M ARR, growing ~50% year over year, profitable and 100% bootstrapped, with 180 people.

lemlist is moving upmarket. We’re hiring a GTM Experience Manager to build our field marketing channel from scratch: bring in bigger deals and help our strategic customers stay and grow with us.

You’ll get the right people in the room and make it worth their time, with speakers they want to hear from, topics they care about and experiences they’ll tell others about. We want people talking about lemlist, and Sales walking away with real opportunities.

You’ll decide which conferences are worth investing in, what to build with partners and which events we should run ourselves. You’ll own the budget and make it happen, working closely with Marketing, Partnerships and Sales.

The scope is worldwide, with a focus on Europe and our Paris HQ as the home base for our own events.
It includes events for lemlist but also for claap, the sales intelligence platform we bought one year ago (same target audience).

Within 3 months, you’ll have:

• Drafted our field strategy for lemlist: audience, objectives & how to reach them through events & strong sales/partners collaboration

• Identify, negotiate & start action plan for 2 must-attend paid Events for lemlist

• Design & organise 2 events with our most strategic partners and generate good pipeline out of it (that would make us breakeven if we have the usual ASP & CVR)

• Built a clear operating model with Sales for pre-event outreach, rep selection, on-site activation and follow-up

• Started creating one owned event format that can become recognizable lemlist franchise (eg. GTM monthly breakfasts…)

• Organise at least one workshop for one of our strategic account/customer (at our or their HQ)

Within 12 months, you’ll have:

• Generated 2M$ pipeline out of events, paid or owned - and are breakeven overall (total events OPEX spending < ARR signed and influenced)

• Made lemlist events a must-be place for our ecosystem and audience

• Run regular workshops for our top customers with CSMs, our Product leaders and/or our CEO, driving measurable adoption and upsell, and producing a steady flow of customer storiesz

• Become the internal expert on the GTM event ecosystem (paid & partners): you know all the relevant events globally, who attends them, which ones are emerging and which ones are declining

• Built a clear investment strategy across sponsored events & owned events with a strong point of view on where we spend and why

• Build strong relationships with our key partners & some GTM communities, thanks to successful events

• Built a measurement framework that lets us understand ROI: meetings, pipeline, revenue, brand impact, etc.

• Built a repeatable playbook for selecting and activating the right Sales reps at each event so we maximise impact before, during and after

• Bonus project: launch the lemlist swag store and build a rewards program to engage prospects, celebrate users and strengthen partner relationships.

You’ll manage two main types of events:

• Sponsored events:

  • third-party conferences and trade shows.

  • You’ll build lemlist’s presence through booths, speaking opportunities and creative activations (eg. lemlist @ VivaTech)

  • …sometimes by creating our own event around a major industry moment.

• lemlist events:

  • experiences organised by lemlist for prospects, customers or both.

  • Meetups at our HQ, the lemhouse in Avignon, executive dinners, IRL workshops in coffees or any venue of your choice.

  • Webinars with our team, partners a/o users, for our prospects & clients

  • You may run them independently or with some of our partners.
    → Recent examples: Event for a client at our HQ ; Hackathon with Clay and HubSpot.

Curate the right events and partners

• Spot the difference between an outdated tradeshow that won’t attract our buyers anymore and the next place our audience will actually want to be (eg. recent AI / GTM trendy events)

• For sponsored events, evaluate sponsorship opportunities based on audience quality, pipeline potential and brand impact. Assess audience & sponsor list (competition can be a good sign), ask feedback to operators that have been there.

• Negotiate sponsorship packages to secure the best value, visibility and booth location. There is ALWAYS room to negotiate.

• Proactively identify the right partners to build events with, and know when to push back on opportunities that are not worth our time.

Create content people want to show up for

• Find and convince great speakers to join us for our events. Including customers, sales leaders, operators and partners.

• Define sharp themes and angles that reflect what our audience genuinely cares about.

• Oversee the creation of agendas, talks, workshop programs and speaker materials, with support from the wider Marketing team.

Deliver memorable experiences

• Own every event from idea to execution, ensuring a smooth experience for attendees, speakers, partners and the lemlist team.

• Manage vendors and logistics, including venues, catering, booth production, room setup, equipment and travel, with support from our Office Manager for in-house events.

• Design experiences people remember, whether through a creative booth activation, an unexpected format or standout branding.

• Stay calm when plans change at the last minute. Because they will.

Turn events & content into pipeline

• Work closely with our French and EMEA Sales teams to define the audience, targets and pipeline objectives for our events.

• With our sales leads, select and organise (in advance!) the right lemlist reps for each event.

• Get Sales moving before the event: activating their networks, booking meetings and running targeted outreach.

• Own the follow-up plan after the event so conversations turn into real opportunities

Own the budget and performance

• Own a €300K annual budget covering field marketing activities.

• Track sourced and influenced pipeline, meetings, opportunities and conversion rates, then share clear post-event learnings.

• B2B SaaS native: you know the European Sales and GTM ecosystem, its key players, communities and events.

• Passionate about Sales: ideally, you’ve worked in Sales yourself and instinctively know which topics, angles and formats will resonate with our audience.

• Performance-driven: you can own a budget and prove its impact. You think in meetings, opportunities, pipeline and revenue.

• Hands-on: you can build a European strategy one day and fix a missing microphone the next. Neither is beneath you.

• Strong editorial instinct: you understand Sales and know why people show up, what they’ll remember and what they’ll tell others about.

• Great with people: you know how to get Sales reps, speakers, partners and vendors moving in the same direction.

• Highly organised: you can run several events at once and stay calm when something inevitably goes wrong.

• A fierce negotiator: you negotiate hard, spend carefully and never accept the first sponsorship package.

• Fluent in English (French is a plus)

Bonus points

• You’ve created an event or activation people were still talking about months later.

How to apply: send us your LinkedIn and one event or activation you've built that you're proud of (links, photos, results: attendance, meetings, pipeline).
No concrete example, no review.

1. Screening call (30 min)

2. Business case (async) + live debrief (45 min)

3. Culture fit with the team

4. CEO interview

5. Reference check

6. Offer