Head of B2B Marketing

Zopa is hiring a Head of B2B Marketing in London, United Kingdom. Level rates it ; you can apply on Level.

AI in this role

Our Story Hello there. We’re Zopa. We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don’t like about finance and does the opposite. We’re redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre — we’ve built a business that empowers everyone to aim high, every day, to move finance forward. Find out more about our fantastic offerings at Zopa.com! We’re incredibly proud of our achievements and none of it would be possible without the amazing team here. It’s not just industry awards we’re winning, we’ve also been named in the top three UK’s Most Loved Workplaces. If you embrace unconventional challenges, are unafraid to think differently and are driven to make an outsized impact, you’ll thrive here at Zopa, so join us, and make it count. Want to see us in action? Follow us on Instagram @zopalife

The Role

This is the first dedicated B2B marketing leadership role at Zopa and an opportunity to build a new capability for Zopa for Business. Working in close partnership with leaders across Product, Commercial and Marketing, this person will build on the foundations already in place: Product Marketing support for launches, a consolidated proposition and website, early content and social activity, with Sales enablement support.

The role covers the Zopa for Business portfolio, with a primary focus on Retail Finance and Payments, alongside Partnerships and Auto Finance. It owns the marketing strategy and operating direction needed to turn our early momentum into repeatable commercial growth.

This is a role with real depth: multi-faceted propositions, longer sales cycles, multiple decision makers and routes to market spanning direct mid-market and enterprise sales, partner-led SME distribution and strategic partnerships.

The function will be AI-centric by design. AI should remove much of the execution burden and accelerate output, but it does not replace strategic prioritisation, proposition judgement, creativity, senior stakeholder alignment or accountability for commercial outcomes.

This person will set the direction, build the capability and stay close to delivery, with success measured by the commercial outcomes Marketing creates.

How we rate this

Head of B2B Marketing at Zopa rates 36 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.