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Squarespace

International Strategy and Marketing Lead

Squarespace is hiring an International Strategy and Marketing Lead in Dublin, Ireland. It pays €57k-€87k a year and Level rates it ; you can apply on Squarespace.

Level's read on this job

  • On Level's scale, this marketing role is Uses AI ●●○○: an ordinary role that requires AI tools.
  • Tools and skills the posting cites include AI Tools, marketing and go to market.
  • Level classifies it as a mid-level role.
  • Level lists 22 other open roles at Squarespace.

AI in this role

Drive international go-to-market and marketing strategy across European markets with an AI-first productivity mindset.

AI Tools
marketinggo-to-marketstrategymarket-researchaeo

We are looking for an International Strategy and Marketing Lead to join our INTL GTM team, based in Dublin. This Individual Contributor role owns marketing and go-to-market strategy execution across our European markets, from research and insights to agency partnerships, content, AEO strategy, and channel development. You will be the on-the-ground builder of how Squarespace shows up across Europe, partnering closely with local agencies and cross-functional teams to bring strategy to life.

You are a hands-on operator who thrives on building, comfortable moving from research and strategic input to managing agency relationships to identifying entirely new channels for growth. You partner closely with the Manager, INTL GTM, and the Challenger Market Lead, translating global strategic direction into local execution across Europe.

This role is based in Dublin, reports to the Associate Director, International & GTM, and involves regular travel across European markets (up to 30%), with a current focus on Germany and France.

You’ll Get To…

  • EU Market GTM Ownership: Own the GTM function for markets across the EU, focusing on identifying the right channels, customers, and messaging to be successful in Europe.
  • Agency & AEO Partnership: Partner with local agencies on strategic marketing and AEO decisions, including content placement, on-the-ground research, and event execution across European markets.
  • Research & Insights: Conduct on-the-ground market research across Europe, surfacing consumer and competitive insights that inform product and marketing strategy.
  • New Channel Identification: Work across the organization to unlock new channels and partners to grow meaningfully.

Who We’re Looking For

  • 3-5 years of experience in Marketing, Brand, Agency, or GTM Strategy at a high-growth company
  • Proven experience managing agency relationships, from strategic briefing through execution and performance review
  • Strong research instincts, comfortable gathering and synthesizing on-the-ground market insights to inform strategy
  • Experience in identifying and developing new marketing or distribution channels
  • Comfortable operating with significant independence in a "build" role, shaping strategy as much as executing it
  • AI-first mindset: personally fluent in using AI tools to drive productivity, with a strong instinct for identifying where AI or automation can improve GTM workflows
  • Willingness to travel up to 30%, with a current focus on Germany and France
  • German and/or French fluency preferred, but not required

Benefits & Perks

  • Health insurance with 100% covered premiums for you, your spouse or partner and your dependent children including medical, dental, and vision
  • Life and Income Protection
  • Fertility and adoption benefits
  • Headspace mindfulness app subscription
  • Global Employee Assistance Program
  • Pension benefits with employer match
  • Flexible paid time off
  • 26 weeks paid maternity leave & 12 weeks paid paternity leave
  • 2 weeks paid family care leave
  • Annual Tax-Free Stipend
  • Education reimbursement
  • Employee donation match to community organizations
  • 7 Global Employee Resource Groups (ERGs)
  • Free lunch and snacks
  • Close proximity to cultural landmarks such as Dublin Castle and St. Patrick's Cathedral

Cash Compensation Range: €56,500 - €86,900 EUR

The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors.

In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include overtime pay), Squarespace employees are eligible to be granted an option to purchase our common stock.

About Squarespace

Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity and creating and managing social media presence with Bio Sites and Unfold. Our team of more than 1,700 is headquartered in New York City, with offices in Dublin, Ireland, and Aveiro, Portugal. For more information about our company, visit https://www.squarespace.com/about/careers.

Our Commitment

Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customers, but we also work toward the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

#LI-Hybrid

Thank you in advance for providing the following details about your work history from your resume! This helps us ensure that your candidate information is accurate and consistent during the hiring process.

Squarespace will never solicit your personal banking information or ask you to transfer money in connection with a job offer or interview. We also will not reach out to you via phone or SMS without your permission or knowledge.

If you plan to use AI in any capacity during your candidate journey, please review our Candidate AI Policy.

How we rate this

International Strategy and Marketing Lead at Squarespace rates 45 out of 100 for how much of the daily work is AI. That makes it Uses AI (AI Level 2 of 4). The level is about AI in the job, not seniority.

Classification

Uses AI. An ordinary role that requires AI tools.

  1. ●●●● Builds AI80 to 100
  2. ●●●○ Works on AI60 to 79
  3. ●●○○ Uses AI40 to 59
  4. ●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

MarketingGo To MarketStrategyMarket ResearchAeoAI Tools

Also common in marketing jobs at this level

Pay

Typical marketing job
$147k

Use the typical marketing figure as a reference when pay comes up. See marketing jobs

Questions you could be asked

  1. Tell me about a project where marketing was part of your work. What did you do?
  2. Tell me about a project where go to market was part of your work. What did you do?
  3. Tell me about a project where strategy was part of your work. What did you do?
  4. Tell me about a project where market research was part of your work. What did you do?
  5. Tell me about a project where aeo was part of your work. What did you do?

Adapt your resume

  • List these exact terms on your resume: Marketing, Go To Market, Strategy, Market Research, and Aeo. An applicant tracking system matches the wording, not the idea.
  • Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
  • Put the AI tool in a bullet point about what you did, not just in a skills list. This role treats it as a required part of the job.

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