PerplexityLead Product Designer, Growth
Perplexity is hiring a Lead Product Designer, Growth for a remote role open to applicants in United States. It pays $180k-$300k a year and Level rates it ; you can apply on Perplexity.
Level's read on this job
- Works on AI ●●●○ is how Level rates this role: the daily work is on AI products, without building the model.
- The posting lists this role as remote.
- Tools and skills the posting cites include product design, growth design and experimentation.
- Level classifies it as a lead role.
- Level lists 130 other open roles at Perplexity.
AI in this role
Lead growth design to optimize conversion funnels and user onboarding for an AI-powered product.
Perplexity is looking for an experienced Lead Product Designer to own design for Growth. You'll shape the experiences that bring Perplexity to as many people as possible — making software that feels like the future but can be understood and used by anyone in the world today.
Growth design has its own craft and nuance. You'll own the highest-leverage moments in the user journey: first-run onboarding and activation, consumer acquisition surfaces, conversion and upsell flows, paywalls and pricing, and the retention loops that turn first-time users into daily ones. This is design where a few pixels or a single step can move real numbers, so you'll pair a high craft bar with rigorous experimentation — shipping constantly and letting real data guide the work.
You care about clarity, craft, details, and delight as much as you care about growth and impact. This role is deeply cross-functional: you'll partner closely with our Growth and Product Marketing teams to align on positioning, messaging, and funnel strategy, and you care about everything it takes to make a product great: product, interaction, brand, growth, copywriting, engineering, and marketing.
What you'll do
Lead product design for Growth across the full funnel — acquisition, onboarding, activation, conversion, upsells, and retention
Design first-run and onboarding experiences that get users to value as fast as possible
Craft consumer acquisition and activation surfaces, and conversion/upsell flows including paywalls, pricing, and plan comparison
Partner closely with Growth and Product Marketing on positioning, messaging, landing experiences, and funnel strategy
Design and run experiments, using data and real usage to drive decisions and measure impact
Ship features that balance well-established UI paradigms with novel applications of AI
Think about how to go from 0→1 but also how to make your decisions scale well
Contribute to process so we're always shipping changes you're proud of, as often as possible
Partner with brand design to ensure our growth surfaces are not only effective but memorable
What we're looking for
Experience designing consumer or prosumer products, with a strong track record in growth design
Deep understanding of growth nuances: onboarding, activation, acquisition, conversion, upsells, paywalls, pricing, and retention
A data-informed approach — fluent in experimentation, funnels, and metrics, and comfortable learning from usage
Experience partnering with Growth, Product Marketing, and cross-functional teams on messaging and funnel strategy
Comfortable thinking about both 0→1 product design and large-scale optimization
Excellent visual, UI, and interaction skills
An excellent communicator with team members and users
You care about shipping great software more than anything else
5+ years of industry experience
Nice to have
Comfort prototyping or coding your ideas
Some of our design team writes production code — we welcome existing skills or interest in coding with React or SwiftUI
How we rate this
Lead Product Designer, Growth at Perplexity rates 65 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.
Works on AI. The daily work is on AI products, without building the model.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Questions you could be asked
- Tell me about a project where product design was part of your work. What did you do?
- Tell me about a project where growth design was part of your work. What did you do?
- Tell me about a project where experimentation was part of your work. What did you do?
- Tell me about a project where ux design was part of your work. What did you do?
- Tell me about a project where conversion rate optimization was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: Product Design, Growth Design, Experimentation, UX Design, and Conversion Rate Optimization. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
- Show where AI is part of your daily process, not a one-off project. This role expects it to be a running habit.
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