AmazonLead UX Designer, Shop-the-Show
Amazon is hiring a Lead UX Designer, Shop-the-Show in New York, United States. It pays $152k-$205k a year and Level rates it ; you can apply on Amazon.
Level's read on this job
- Works on AI ●●●○ is how Level rates this role: the daily work is on AI products, without building the model.
- Tools and skills the posting cites include ux design, product thinking and interaction design.
- Level classifies it as a lead role.
- Level lists 21,000+ other open roles at Amazon.
AI in this role
Lead UX Designer owning the end-to-end user experience for Shop-the-Show, Amazon's AI-powered content-to-commerce second-screen experience.
Shop-the-Show is the newest initiative on the ASV team. It is Amazon's AI-powered content-to-commerce second-screen experience that enables customers to shop products inspired by their favorite movies and series without interrupting streaming. As the lead UX Designer for Shop-the-Show, you'll be at the forefront of revolutionizing how customers interact with shoppable content, owning this experience end-to-end and driving user experience strategy across the entire customer journey from discovery to landing.
This is a dedicated design leadership role. Your days will be filled with crafting experiences that delight and inspire, from initial concept sketches to polished design systems. You'll partner closely with Product and Engineering, iterating on solutions that push the boundaries of second-screen interactive shopping. We're looking for a creative force with strong product thinking who can seamlessly blend the worlds of entertainment and commerce through thoughtful, intuitive design.
The ideal candidate doesn't just push pixels, they think like a product owner. You should be comfortable defining what to build and why, framing problems before solving them, and making strategic trade-offs that balance creative ambition with practical execution. This is more than a design role; it's an opportunity to shape the future of second-screen shopping and create experiences customers will love.
Key job responsibilities
- Own the end-to-end UX design for Shop-the-Show, serving as the dedicated design lead across all surfaces and features.
- Apply strong product thinking to define what problems to solve, frame opportunity spaces, and prioritize design investments based on customer and business impact.
- Analyze customer problems and design delightful solutions with measurable impact.
- Work closely with product and business teams to develop use cases, define success metrics, and shape high-level requirements for Shop-the-Show experiences.
- Create design artifacts including user flows, wireframes, visual mocks, and prototypes to communicate ideas clearly and persuasively.
- Be a strong design advocate for Shop-the-Show across cross-functional teams and a bar raiser for quality of customer experience.
- Develop and maintain detailed user-interface and interaction specifications.
- Independently present work, socialize ideas, and manage stakeholder expectations across Amazon teams.
- Partner with technology teams to ensure we leverage the scale offered without compromising on core experience principles.
- Measure the success and effectiveness of UX innovations through data-driven evaluation and A/B testing.
Basic qualifications
- 7+ years of design experience
- Have an online portfolio or samples of work on resume, demonstrating experience creating great end-to-end, user-centered design solutions and patterns, across desktop and mobile devices
- Knowledge of and proficiency in a variety of design tools such as Photoshop, Illustrator, Fireworks, and InDesign
- Knowledge of best practices for information architecture and interaction design, user-centered design process
- Experience working with cross-functional teams across business development, marketing, operations, product development, legal, etc.
- Experience defining product strategy alongside product managers, not just executing on briefs.
Preferred qualifications
- Experience in e-commerce, digital products or entertainment industries
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 151,600.00 - 205,000.00 USD annually
USA, WA, SEATTLE - 137,800.00 - 186,400.00 USD annually
How we rate this
Lead UX Designer, Shop-the-Show at Amazon rates 65 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.
Works on AI. The daily work is on AI products, without building the model.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Questions you could be asked
- Tell me about a project where ux design was part of your work. What did you do?
- Tell me about a project where product thinking was part of your work. What did you do?
- Tell me about a project where interaction design was part of your work. What did you do?
- Tell me about a project where design systems was part of your work. What did you do?
- Describe a typical day in a role like this one: which parts run through AI directly?
Adapt your resume
- List these exact terms on your resume: UX Design, Product Thinking, Interaction Design, and Design Systems. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
- Show where AI is part of your daily process, not a one-off project. This role expects it to be a running habit.
Want an expert to read your CV for this job?
Free. Send your CV and the role you want next. We reply by email within 2 to 4 business days.
Get new design jobs (Works on AI ●●●○ or higher) by email
One email a week with the new design jobs (Works on AI ●●●○ or higher), each rated for how much AI is in the work. No recruiter spam, unsubscribe in one click.
Free. One email a week. Unsubscribe in one click.
Similar roles
Design roles that work on AI, at other companies.
What kind of AI work fits you?
Answer 12 practical questions in about three minutes. Get a simple profile, the work it points to, and live roles to explore next.
Find my next step