Manager, Growth Marketing & Always-On - RBC Direct Investing

Job Description

What is the opportunity?

The RBC Direct Investing Acquisition & Growth Marketing team is seeking an innovative, bold-thinking, results-driven Manager, Growth Marketing & Always-On, to support the development and execution of always-on customer acquisition strategy, driving scalable growth and sustained account activation. The ideal candidate is passionate about driving maximum profitable acquisition while maintaining strategic clarity on long term growth.

The Manager is a dynamic marketing professional who is data-obsessed and focused on collaborating on new growth opportunities. This innovative, bold thinker lives at the intersection of creativity and performance and is not afraid to challenge the status quo.

What will you do?

• Support go-to-market strategy and execution for always-on campaigns, translating strategic objectives into tactical campaigns and measurable outcomes
• Lead cross-functional orchestration with targeted owned-channels marketing, while supporting performance marketing initiatives to drive sustained customer and account acquisition
• Collaborate with the Director of Marketing for Acquisition and Always-On and fellow managers to address execution gaps, identify growth opportunities, and recommend strategic refinements
• Develop and optimize always-on campaign performance through testing, data-driven insights, and continuous improvement across paid media, organic, and owned channels
• Drive a deep understanding of RBC Direct Investing’s market positioning, product offerings, and competitive landscape, translating value propositions into client-centric messaging
• Support macro, category, and consumer trend analysis to inform strategy and identify innovative acquisition and engagement opportunities
• Navigate complexity through collaborative working relationships with key stakeholders across management levels, including internal and external partners from strategy development through execution
• Contribute to a high-performing team by fostering a culture with a growth mindset, passion for creativity and bold thinking, experimentation, solution orientation, and intrinsic curiosity

 What do you need to succeed?

Must-have

• 2-3+ years of integrated acquisition marketing experience with a background in digital marketing, financial services, or related industries, demonstrating a personal passion for customer acquisition strategy
• Demonstrated ability in driving data-driven acquisition performance and exceeding business targets, with hands-on experience in digital, mobile, social, and CRM channels
• Proven ability to work collaboratively across multiple cross-functional teams and matrix organizations while adapting and thriving in a rapidly evolving, agile environment
• Demonstrated track record of strategic thinking ("why" in addition to "what"), with strong client focus and the ability to influence across a complex organization
• Excellent storytelling, communication, and interpersonal skills with a passion for innovation and challenging the status quo; skilled in stakeholder management and building buy-in through influence and collaboration

Nice-to-have

• MBA and/or marketing certifications
• Experience with marketing automation platforms or marketing analytics tools
   

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We operate collaboratively in an office environment where we are onsite 4 days per week. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Excellent exposure to communicate with various business partners and stakeholders
• Opportunity to obtain hands-on experience throughout your role
• Working with an exciting, close-knit, supportive & dynamic group
• Opportunity to collaborate with other business segments within RBC
• Access to top tier learning resources to help shape your professional career
• Excellent career development and progression opportunities
• A comprehensive Total Rewards Program including bonuses and flexible benefits
• Competitive compensation
• “Best in Class” Employee Recognition Program

#LI-POST

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Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.