Marketing & Analytics Manager

AI in this role

Marketing & Analytics Manager responsible for insights, market research, and data analysis leveraging analytics and AI-enabled tools in Panama.

ai-toolsautomation-toolsdashboards

market-researchdata-analyticsbusiness-intelligencestakeholder-management

Job Title

Marketing & Analytics Manager

Job Description

Marketing & Analytics Manager:
Be the insights and analytics partner for Latin America, turning business performance, market intelligence, and competitive insights into clear recommendations that help leaders make informed decisions. This is an individual contributor role with significant regional influence and no direct people-management responsibility.

Your Role

Supports insights & analytics projects and initiatives under the guidance of the MI&A leader across Commercial, Competitor, Marketing, Campaign, Digital, Customer, and Market domains, leveraging analytics, automation, and AI-enabled tools to improve insight generation, business responsiveness, and operational efficiency.
Supports the creation, maintenance, and continuous improvement of MI&A data, knowledge management, and reporting repositories. Analyzes company, customer, competitor, market, and digital performance data, applying analytics, automation, and AI technologies to identify trends, generate insights, and answer key business questions.
Partner with senior stakeholders across Latin America, translating complex information into compelling insights and recommendations that support business decisions.
Support all businesses across Latin America, developing a broad understanding of the region and responding to strategic business questions.

You're the Right Fit If

You have a Bachelor's Degree in Marketing, Digital Marketing, Data Analytics, Business Intelligence, Consumer Behavior or equivalent, with no prior experience required; or Vocational Education with a minimum of 4 years of experience in Market Research, Data Analysis, Digital Marketing, Business Intelligence or equivalent.
You have strong business and data literacy, with the ability to combine quantitative analysis with market and competitive information and translate it into meaningful business insights.
You bring strong business acumen and curiosity, looking beyond reports and dashboards to understand the business question, challenge the data, identify relevant market factors, and recommend actions.
You are a confident communicator and presenter who can explain complex insights clearly, respond to challenging questions, and influence senior, cross-functional stakeholders.

How We Work Together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

This is an office-based role in Panama.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

Learn more about our business.
Discover our rich and exciting history.
Learn more about our purpose.

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.

How we rate this

Marketing & Analytics Manager at Philips rates 25 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.

Prepare for this job

A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.

Skills and AI tools this role asks for

Market ResearchData AnalyticsBusiness IntelligenceStakeholder ManagementAI ToolsAutomation ToolsDashboards

Questions you could be asked

Tell me about a project where market research was part of your work. What did you do?
Tell me about a project where data analytics was part of your work. What did you do?
Tell me about a project where business intelligence was part of your work. What did you do?
Tell me about a project where stakeholder management was part of your work. What did you do?
Walk me through how you've used AI Tools in your day-to-day work.

Adapt your resume

List these exact terms on your resume: Market Research, Data Analytics, Business Intelligence, Stakeholder Management, and AI Tools. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.

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