Marketing & Customer Experience Partner

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

The Opportunity

As a Marketing & Customer Experience Partner, you will be a key contributor in shaping and executing Roche Singapore’s marketing, brand, and customer engagement strategies. You will connect brand ambition with customer experience — integrating market insights, omnichannel engagement, and product strategies to deliver impactful, patient-centered, and value-driven outcomes.

This role operates within an agile chapter model, working closely with Disease Area Squads, Patient Journey Partners (PJPs), Medical, Access, and Informatics to co-create meaningful experiences and drive commercial success.

As a Marketing & Customer Experience Partner, you are responsible for:

1. Marketing Strategy & Execution

• Partner with Disease Area Squads to shape and implement brand and portfolio strategies, ensuring alignment with business outcomes and patient needs
  Conduct market analysis and competitive landscaping to inform brand positioning and market opportunities
• Lead or co-develop segmentation, targeting, and positioning strategies, crafting compelling value propositions for healthcare solutions
• Drive launch readiness planning, tactical execution, and performance tracking for priority brands and initiatives
• Collaborate with Access teams to integrate advocacy, listing, and funding considerations into marketing strategies
• Lead the development and execution of communication strategies for campaigns, events, and content assets, ensuring scientific accuracy and market relevance
• Support demand and supply forecasting, including financial projections for portfolio planning

2. Customer Experience & Omnichannel Engagement

• Design customer journeys across physical, digital, and hybrid touchpoints, ensuring consistent and high-value engagement
• Define customer segmentation and targeting in collaboration with PJPs and field teams
• Design and deliver personalized engagement plans in collaboration with PJPs using insights, data, and content orchestration across channels, ensuring a seamless experience across physical and digital interactions
• Develop content that leverage Roche’s existing global capabilities, leveraging AI and automation to deliver highly personalized campaigns with increased efficiency
• Ensure omnichannel activities are aligned with broader brand and therapeutic area strategies, delivering seamless integration between scientific engagement and marketing campaigns
• Build partnerships with ecosystem stakeholders to co-create patient journey solutions that expand access and improve outcomes

3. Insights-Driven Planning

• Leverage market research, competitive intelligence, and customer analytics to guide strategic and tactical decisions
• Integrate brand performance metrics, success signals, and feedback loops into planning cycles
• Identify market opportunities and gaps by synthesizing insights from multiple functions, including Medical, Access, and Informatics
• Use insights to inform portfolio strategy, access initiatives, and omnichannel optimization

4. Cross-Functional Collaboration & Agile Ways of Working

• Collaborate with Medical, Access, Informatics, and PJPs to ensure integrated planning and coordinated execution
• Actively participate in squad ceremonies and chapter capability building, contributing expertise in marketing and CX
• Share best practices and learnings across the affiliate and APAC network
• Work in alignment with agile principles — iterating quickly, adapting to change, and delivering incremental value

Who You Are

• Bachelor’s degree in life sciences, marketing, business, or a related field
• Minimum 5 years’ experience in marketing, customer engagement, or commercial roles in the pharmaceutical or healthcare sector
• Demonstrated success in brand planning, launch execution, and omnichannel engagement
• Strong analytical skills, with the ability to translate data into actionable insights
• Experience in cross-functional, matrixed environments preferred

Core Competencies

• Strategic and creative thinking
• Customer- and patient-centric mindset
• Strong collaboration and relationship-building skills
• Data and digital fluency
• Adaptability and growth mindset
• Clear and persuasive communication

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.