Marketing Lead

Job Description Summary

Job Description

Major accountabilities:

• Develop and execute TA/Brand strategies and One Brand Plans aligned with regional and global priorities.

• Define and continuously evolve customer-centric go-to-market models, leveraging insights, market dynamics, competitive intelligence, and emerging opportunities.

• Lead launch excellence across the portfolio by coaching Brand Managers, ensuring robust launch readiness plans, risk mitigation, cross-functional alignment, and high-quality local, regional, and global reviews.

• Translate strategy into actionable brand plans with clear priorities, KPIs, resource allocation, and performance monitoring.

• Drive innovative omnichannel engagement, customer experience, and commercial models to maximize customer, patient, and business impact.

• Lead forecasting, financial planning, performance reviews, and investment optimization to deliver sustainable growth.

• Direct execution of marketing programs, including digital engagement, content deployment, patient initiatives, and key customer activities.

• Partner with Sales, Medical, Value & Access, and other functions to ensure integrated customer engagement, field readiness, and execution excellence.

• Build high-performing marketing teams through coaching, talent development, succession planning, and capability building.

• Champion agile ways of working, data-driven decision making, and adoption of innovative technologies and AI-enabled solutions.

• Foster enterprise collaboration and role model Novartis Leadership Expectations, integrity, accountability, compliance, and customer/patient centricity.

Key performance indicators:

• TA sales, market share, and growth versus plan.

• Launch readiness review quality and launch performance and milestone achievement

• Successful launch execution and first-year launch performance versus plan.

• Brand Manager capability development and succession pipeline readiness.

• Team engagement, talent retention, and coaching effectiveness.

• Innovation adoption, including implementation of new engagement models, digital solutions, and AI-enabled initiatives.

• Patient activation metrics and quality of patient journey execution.

• International content re-use ambition rate, minimized local adaptation, and content tagging aligned with international guidance.

• Cross-functional alignment and delivery of performance cycle commitments.

• Quality and impact of insights feeding brand strategy.

Skills Desired