Marketing Manager, Amazon Ads Cross Borders Marketing

Amazon is hiring a Marketing Manager, Amazon Ads Cross Borders Marketing in Shanghai, China. Level rates it ; you can apply on Amazon.

Level's read on this job

Level rates this marketing role Uses AI ●●○○: an ordinary role that requires AI tools.
The posting mentions Generative AI, AI Content Tools and Wechat among its tools and skills.
Level classes it as a mid-level role.
Amazon has 20,000+ other open roles on Level.

AI in this role

Create marketing content for cross-border sellers while building AI-driven content workflows and playbooks for the team.

Generative AIAI Content ToolsWechatDouyin

prompt-engineeringcontent-creationdigital-marketingworkflow-automation

Amazon Advertising's Cross Borders Marketing team drives awareness, activation, and sustained growth for China-based cross-border sellers advertising across global marketplaces (EU, JP and emerging markets). As a regional SMB marketing team, we design and deliver personalized content experiences through 3P channels (social, events, partners, paid media) that help advertisers discover, adopt, and optimize Amazon Ads products — complementing the global 1P channel experience with locally relevant solutions tailored to cross-border seller needs.

We are looking for a Marketing Manager to own marketing content creation for CN2Non-US sellers' ads solutions and elevate the team's content production capability through AI-powered workflows. In this role, you will be both a hands-on content creator and a force multiplier: directly developing high-quality marketing content (solutions, campaigns, social assets) for your owned business area, while building and scaling AI-driven content creation methodologies that empower the broader team to produce more, faster, and better.

Key job responsibilities
Own end-to-end marketing content creation for CN2Intl sellers' ads solutions, including campaign narratives, social content, solution guides, and creative assets across Chinese-language channels (WeChat, Douyin, syndication).

Leverage AI tools (generative AI for copy, image, video, and data visualization) to achieve significantly higher content production throughput without compromising quality.

Build and maintain AI-powered content creation playbooks, templates, and workflows for the team — enabling teammates to adopt AI tools and improve their own content efficiency.

Develop seller-facing solutions translating complex advertising products and marketplace insights into clear, actionable, and engaging content that drives adoption and performance improvement.

Collaborate with cross-functional stakeholders (product marketing, sales, insights, partner teams) to identify content opportunities aligned with seller needs and campaign priorities.

Track content performance metrics (engagement, attributed actions) and iterate based on data-driven insights.

Stay current on AI content creation tools, prompt engineering best practices, and emerging content formats to continuously push team capability forward.

Basic qualifications

- Experience in e-commerce, digital advertising, or cross-border seller marketing.
- Proven ability to craft compelling marketing narratives that translate complex products into clear, actionable seller guidance.
- Experience producing content across multiple formats (long-form solutions, social video, campaign copy, infographics) with strong engagement outcomes.
- Track record of building scalable content systems or templates that improved team productivity.
- Experience with and deep understanding of advertising technologies (i.e., ad server, DSP)
- Strong visual storytelling and creative design sense.
- Experience with AI-assisted content creation workflows is a plus.

Preferred qualifications

- Experience with and deep understanding of advertising technologies (i.e., ad server, DSP)
- Experience that includes strong analytical skills, attention to detail, and effective communication abilities
- Superior written and verbal communication skills and ability to succinctly summarize key findings.
- Strong meeting management and negotiating skills

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

How we rate this

Marketing Manager, Amazon Ads Cross Borders Marketing at Amazon rates 45 out of 100 for how much of the daily work is AI. That makes it Uses AI (AI Level 2 of 4). The level is about AI in the job, not seniority.

Classification

Uses AI. An ordinary role that requires AI tools.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Marketing Manager, Amazon Ads Cross Borders Marketing is an open job at Amazon.
Level rates this role AI Level 2 of 4: Uses AI.
The role is based in CN, 31, Shanghai.
The job was posted on June 10, 2026.
Seniority: mid.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Prompt engineeringContent CreationDigital MarketingWorkflow AutomationGenerative AIAI Content ToolsWechatDouyin

Also common in marketing jobs at this level

SQL AI agents LLM Python Machine learning AWS

Pay

Typical marketing job: $146k

This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs

Questions you could be asked

How do you structure and test a prompt to get consistent output from a language model?
Tell me about a project where content creation was part of your work. What did you do?
Tell me about a project where digital marketing was part of your work. What did you do?
Tell me about a project where workflow automation was part of your work. What did you do?
Walk me through how you've used Generative AI in your day-to-day work.

Adapt your resume

List these exact terms on your resume: Prompt engineering, Content Creation, Digital Marketing, Workflow Automation, and Generative AI. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
Put the AI tool in a bullet point about what you did, not just in a skills list. This role treats it as a required part of the job.

Get your CV reviewed before you apply

Send your CV and the role you want next. Your review arrives by email within 3 days.

Get a free CV review Check your resume with the ATS resume checker