Marketing Manager

About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description

Manager, Marketing Services (South Asia & Fintechs)

Reporting To: Director, Marketing Services

Role Overview:

Visa Marketing Services is a revenue-generating consulting and marketing capability that helps clients accelerate growth through strategy, research, sponsorships, creative services, customer acquisition, engagement and portfolio optimization.

We are looking for a Manager to lead Marketing Services engagements across South Asia markets and India's rapidly evolving fintech ecosystem. This individual will be responsible for identifying business opportunities, managing client relationships and delivering end-to-end marketing programs for digital-first financial services brands.

The role requires a blend of strategic thinking, commercial acumen, project management and client leadership, with a strong understanding of fintech business models, digital growth marketing and payments.

Key Responsibilities:

Client Management & Business Development:

• Manage Visa Marketing Services relationships across assigned South Asia markets and fintech clients in India.
• Build trusted advisor relationships with marketing, product, growth, partnerships and leadership teams.
• Identify client business priorities and proactively develop opportunities to grow Marketing Services revenue.
• Own proposal creation, commercial discussions, project scoping and ongoing account development.
• Maintain a healthy pipeline of opportunities and drive conversion to revenue.

Marketing Strategy & Solutioning:

• Design marketing solutions that address client business goals including:
  • Customer acquisition
  • User activation
  • Retention and engagement
  • Spend growth
  • Travel and cross-border usage
  • New product launches
  • Brand awareness and consideration
• Develop integrated go-to-market strategies leveraging Visa capabilities and assets.

Project Delivery:

• Lead end-to-end execution of multiple client engagements simultaneously.
• Manage internal stakeholders, agencies and external partners to ensure seamless delivery.
• Oversee project timelines, budgets, reporting and governance.
• Ensure delivery excellence and high client satisfaction across all engagements.

Fintech Growth & Innovation:

• Act as a subject matter expert on fintech trends, challenger brands, digital banking, travel fintech, neobanks and embedded finance.
• Bring innovative ideas and industry best practices to clients.
• Develop scalable solutions tailored to fintech client needs and growth stages.

South Asia Market Development:

• Support client opportunities across markets including Sri Lanka, Bangladesh, Nepal and other South Asia markets as applicable.
• Work closely with local market teams to identify revenue opportunities and deliver regional projects.
• Adapt solutions to local market realities while leveraging regional best practices.

Performance Measurement:

• Establish clear KPIs and reporting frameworks for all projects.
• Demonstrate impact through acquisition, activation, engagement, usage and business growth metrics.
• Support business reviews, forecasting and revenue reporting.

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Qualifications

Required Experience:

• 3-6 years of experience in marketing, consulting, banking, fintech, payments, digital growth or client management.
• Strong understanding of digital marketing, customer lifecycle management and performance marketing.
• Experience managing external clients and complex stakeholder groups.
• Proven project management experience with multiple concurrent engagements.
• Strong presentation and communication skills.

Preferred Experience:

• Experience working with fintechs, neobanks, digital-first brands or payment companies.
• Exposure to banking, cards, payments, lending, travel or digital commerce sectors.
• Experience with sponsorships, partnerships and customer engagement programs.
• MBA or equivalent postgraduate qualification preferred.

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.