Marketing Manager, Attraction, Influence & Marketing (AIM)

AI in this role

Execute and scale talent marketing programs and sourcing strategies to attract hourly talent at Amazon India.

talent-marketingcampaign-managementdata-analysiscandidate-sourcing

Are you passionate about connecting people to opportunity? Do you thrive using creative sourcing and marketing channels to deliver real hiring outcomes — at a pace and scale few organizations can match?

At Amazon, we are reinventing how to attract and hire exceptional talent at scale. The Attraction, Influence, and Marketing (AIM) organization is seeking a well-organized, data-driven, and self-motivated Marketing Manager to execute and scale Talent Marketing programs for India.

You are equal parts executor and analyst — comfortable building an integrated marketing plan with agency partners one day and presenting campaign results to leadership the next. You thrive in a fast-paced environment, take full ownership of your workstreams, and know how to coordinate across partner teams whose roadmaps don't report to you. You understand that recruitment marketing isn't just advertising — it's hiring infrastructure — and you're energized by delivering measurable, repeatable results at scale. This role requires operational rigor, creative problem-solving, and a bias for action on a team that works hard and has fun.

This role supports the Talent Marketing India leader in developing and executing India's sourcing and marketing strategy across all Amazon sites — profiling target candidates, identifying appropriate channel levers, and building top-of-funnel demand to efficiently attract hourly talent. You will develop and execute local and national community engagement strategies, operationalize plans against KPIs tied to growing the hourly talent pipeline, reducing reliance on paid advertising. Additionally, you will author candidate communications, hiring event content, onboarding collateral, offer templates, and other marketing materials.

You'll collaborate with cross-functional stakeholders on data-driven candidate attraction initiatives, track market shifts in hourly candidate behavior, and contribute to market mapping and intelligence efforts. To succeed, you'll need to see the big picture while executing rapidly on the ground.

Key job responsibilities
• Work with internal and external agency teams to develop and execute integrated marketing programs tailored for local markets, messaging on the employee value proposition and branding at country and business line levels
• Use data to rigorously assess channel and media effectiveness, prioritize based on business requirements, and optimize to achieve marketing goals
• Maintain local staffing agency and marketing agencies including onboarding, project briefs, vendor management and payment processing
• Monitor channel analytics to measure effectiveness and forecast future spend and required activity by site/region
• Support multiple marketing programs end-to-end — from self-serve infrastructure to targeted activation for priority hiring domains
• Establish pre-pilot baselines in partnership with analytics teams, manage evaluation cycles, and present results to leadership
• Support tech integration requirements such as the transition from third-party tooling to Amazon-native infrastructure
• Serve as a reliable point of contact for assigned programs across analytics, PR, creative, and Central teams; contribute to cadenced reporting (WBR, MBR, HBR)
• Partner with analytics, performance marketing and other teams to validate attribution methodology, track baseline metrics, and translate data into actionable recommendations
• Maintain a thorough understanding of local employment trends and continually monitor competitor/industry developments
• Document processes, create playbooks, and maintain SOPs that enable programs to scale without proportional headcount growth

About the team
Amazon's Attraction, Influence, and Marketing (AIM) organization is a dynamic team of marketing professionals dedicated to attracting and engaging talent across Amazon's diverse business segments. AIM achieves high-volume hiring goals by delivering exceptional, multi-channel candidate experiences, engaging and hiring job seekers with maximum efficiency and precision. Leveraging paid digital advertising, owned channels, web experience, and local grassroots efforts, AIM delivers quality candidates at scale. Practicing transformational thinking empowered by leading-edge tech and tool development, this team constantly innovates new processes to increase marketing efficacy.
Description

Basic qualifications

- Master's degree
- 6+ years of professional non-internship marketing experience
- Experience experience using data and metrics to measure impact and determine improvements
- Experience with strong project management skills and the ability to thrive in a fast-paced environment
- 3+ years of working with or evaluating AI systems experience

Preferred qualifications

- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
- Experience in creating process improvements with automation and analysis

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

How we rate this

Marketing Manager, Attraction, Influence & Marketing (AIM) at Amazon rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.

Prepare for this job

A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.

Skills and AI tools this role asks for

Talent MarketingCampaign ManagementData AnalysisCandidate Sourcing

Questions you could be asked

Tell me about a project where talent marketing was part of your work. What did you do?
Tell me about a project where campaign management was part of your work. What did you do?
Tell me about a project where data analysis was part of your work. What did you do?
Tell me about a project where candidate sourcing was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Talent Marketing, Campaign Management, Data Analysis, and Candidate Sourcing. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.

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