Marketing Manager, Institute of Foundation Models (IFM)
AI in this role
The Role
We are seeking a Marketing Manager to develop and execute high-impact campaigns for IFM’s foundation models and research initiatives. Based in Sunnyvale, this role focuses on translating complex technical work into clear, compelling campaigns, content, and assets for developers, researchers, and the broader AI ecosystem.
Key Responsibilities
Campaigns & Launches
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Plan and execute integrated campaigns for model launches and key milestones
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Support go-to-market efforts across digital, social, and partner channels
Content & Assets
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Develop marketing materials including web content, presentations, videos, and blogs
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Translate complex AI concepts into clear, engaging messaging
Collaboration
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Partner with communications, research, and product teams on messaging and priorities
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Ensure consistency across channels and alignment with global efforts
Performance
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Track and optimize campaign performance
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Refine messaging based on data and feedback
Qualifications
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5–7 years of marketing experience, preferably in technology or AI
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Strong campaign execution and content development skills
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Ability to communicate complex technical concepts clearly
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Experience working cross-functionally in fast-paced environments
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Familiarity with AI or developer-focused products preferred
How we rate this
Marketing Manager, Institute of Foundation Models (IFM) at IFM rates 42 out of 100 for how much of the daily work is AI. That makes it Uses AI (AI Level 2 of 4). The level is about AI in the job, not seniority.
Uses AI. An ordinary role that requires AI tools.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.
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