Marketing - Regional Marketing Manager, Tokyo

AI in this role

Bloomberg is a global leader in business and financial information, news and insight, and we use innovative technology to deliver trusted data and bring transparency to the financial markets. Our customers around the globe rely on us for the information and tools they need to make critical investment decisions and remain connected across all sides of the financial community. And, to ensure the best experience for our 26,000+ employees across more than 150 locations around the world, we provide the spaces and systems that allow our teams to work together with agility, productivity and collaboration, no matter where they are.
The Bloomberg Financial Solutions department is at the forefront of ensuring success for our customers and employees alike. Our team comprises several key pillars: sales, service, operations, culture and brand. As a department, we are united by a common goal: We create meaningful relationships with clients by understanding their needs and delivering exceptional end-to-end support from sales and implementation, through their ongoing relationship with Bloomberg.
Our team: Bloomberg Marketing partners with forward-looking business leaders to seize and create opportunities and to drive difference. We use data to understand markets and audiences, and creative ideas to build stories and brands. We create campaigns that capture attention and drive a reaction. We move fast, and our core approach is integrated and pioneering.

What's the role: The APAC Marketing team is seeking a proven and highly motivated individual that will define, develop, and execute marketing strategies and plans to build awareness, generate qualified leads, nurture prospect and existing client relationships to drive commercial impact for Bloomberg's products and solutions in Japan by leveraging a data-driven, integrated marketing approach including events and digital campaigns.
You will work with business partners (Sales, Products, Market Specialists, External Relations, etc), internal marketing partners (content, digital, creative, events teams) and external agencies across the region and globally to manage and execute the marketing programs to the highest standards. As a regional marketing manager, you will partner closely with other marketing managers in APAC and globally, ensuring we are sharing best practices, optimizing campaigns, and driving a similar narrative aligned to the global marketing strategy while catering to local/regional nuances.
You must be comfortable working in a fast-paced environment, be able to manage a high volume of projects, demonstrate financial services knowledge and a passion for our brand.

We’ll trust you to:

Collaborate across business and marketing to identify marketing priorities aligned with business goals - from strategic marketing planning through to implementation and tracking results.
Apply strong understanding of market nuances and translate these into impactful strategies and campaigns
Partner with both internal brand, creative and design teams & external agencies to execute on impactful and result-driven marketing campaigns
Work closely with regional and global marketing managers to ensure the solutions/audiences you are responsible for are supported with well-informed and innovative marketing programs that deliver an optimal return on our marketing investment
Run your own workload and prioritize multiple requests from various parts of the business
Deliver against KPIs, drive ROI and be accountable to the success of your programs
Become an advocate for the Bloomberg brand to ensure all marketing activities are aligned and support the overall brand
Work across a matrix organisation to deliver the best outcomes and results
Adapt, learn quickly and be resourceful
Be innovative and creative to bring new ideas to the team

You’ll need to have:

Minimum 8 years of B2B marketing experience in financial services, including recent hands-on experience planning and delivering marketing campaigns in Japan for a global organisation. Regional and/or global marketing experience is a plus.
Proven track record in defining marketing strategies, plans and activities with hands on ability to deliver integrated marketing campaigns end to end
Knowledge on key financial organisation types (banks, hedge funds, asset management, etc.) and player types (e.g. traders, analysts, portfolio managers, etc.) including key decision makers
Strong analytical skills with a data-driven approach to Marketing
Effective communication and stakeholder management skills
Strong project management and problem-solving skills
Fluency in written and spoken Japanese and English
Demonstrated continuous career growth within an organisation
University degree or equivalent

We’d love to see:

Entrepreneurial mindset and an ability to adapt and learn a new market, industry, audience
Ability to influence and collaborate across all levels and departments
No fear of failure with solutions-oriented approach

If this sounds like you: Apply if you think we're a good match. We'll get in touch to let you know what the next steps are, but in the meantime feel free to have a look at this: https://www.bloomberg.com/professional
Why Bloomberg? We’re individuals with diverse backgrounds, talents, and experiences who take on big challenges and create even bigger impact through our work. We’re interested in what makes you you, and how we can create opportunities for you to channel your unique, personal energy and grow to your fullest potential.
Learn more about our office and benefits: Tokyo | www.bloomberg.com/tokyo Discover what makes Bloomberg unique - watch our podcast series for an inside look at our culture, values, and the people behind our success.

How we rate this

Marketing - Regional Marketing Manager, Tokyo at Bloomberg rates 36 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.