Marketing - Senior Marketing Manager - Hsinchu

AI in this role

Translate advanced logic technology roadmaps into aligned product and market strategies for semiconductor lithography solutions.

semiconductorcapacity-modelingmarket-analysisproduct-strategy

Key Responsibilities

Partner with leading-edge logic customers to translate technology roadmaps, process integration strategies, and node requirements into aligned product and market strategies
Distill customer roadmaps into patterning strategy frameworks, including development of layer stack scenarios to support long-term corporate planning processes
Analyze market trends and develop customer capacity scenarios to forecast demand for ASML’s lithography solutions
Develop and own Cost of Ownership (CoO) and value models, clearly articulating product differentiation and customer value propositions
Act as a key integrator across business lines, account teams, and strategy functions to ensure consistent alignment on roadmap and go-to-market priorities
Build and leverage a strong external network across customers, ecosystem partners, and industry experts to continuously enhance market intelligence and strategic influence

Candidate Profile

Experience

5–10+ years in the semiconductor industry, preferably within a leading advanced logic foundry environment
Strong hands-on background in process integration, device/process engineering, or patterning/lithography domains

Technical & Business Acumen

Deep understanding of advanced node scaling, process flows, and cost-performance trade-offs
Proven ability to translate complex technology insights into strategic and commercial implications
Strong analytical capabilities in capacity modeling, market sizing, and value (CoO/ROI) analysis

Ecosystem & Influence

Established network within the semiconductor ecosystem (customers, peer companies, research bodies, analysts)
Demonstrated ability to influence across technical, commercial, and executive stakeholders, driving alignment and decision-making

Personal Attributes

Highly analytical and structured, with a strong data-driven mindset
Clear and persuasive narrative communicator, comfortable engaging at both technical expert and executive levels
Independent, critical thinker with the ability to navigate ambiguity and drive clarity
Proactive and forward-looking, with a strong drive to explore and build expertise in new domains

Education

Masters/PhD in Engineering, Science, or a related field (or equivalent experience)

This position requires access to controlled technology, as defined in the United States Export Administration Regulations (15 C.F.R. § 730, et seq.). Qualified candidates must be legally authorized to access such controlled technology prior to beginning work. Business demands may require ASML to proceed with candidates who are immediately eligible to access controlled technology.

Inclusion and diversity

ASML is an Equal Opportunity Employer that values and respects the importance of a diverse and inclusive workforce. It is the policy of the company to recruit, hire, train and promote persons in all job titles without regard to race, color, religion, sex, age, national origin, veteran status, disability, sexual orientation, or gender identity. We recognize that inclusion and diversity is a driving force in the success of our company.

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How we rate this

Marketing - Senior Marketing Manager - Hsinchu at ASML rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.

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Skills and AI tools this role asks for

SemiconductorCapacity ModelingMarket AnalysisProduct Strategy

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