Media & Digital Marketing Manager

Job Title

Job Description

Job title:
Media & Digital Marketing Manager

Your role:

The Media & Digital Marketing Manager is responsible for leading Philips Personal Health Türkiye's integrated media strategy and consumer engagement agenda across paid, owned, and earned channels. The role drives brand growth, consumer demand generation, media effectiveness, and commercial performance by orchestrating both offline and digital media investments throughout the consumer journey.

The role serves as the single point of accountability for media planning, consumer acquisition, digital engagement, retail media, content amplification, and marketing effectiveness, ensuring all media investments contribute to brand building and business growth.

Key Responsibilities

Integrated Media Strategy

• Develop and execute annual integrated media strategy across all Personal Health categories.
• Build full-funnel communication plans covering Awareness, Consideration, Conversion, and Loyalty.
• Ensure alignment between brand objectives, consumer insights, and media investments.
• Lead media investment optimization across all touchpoints to maximize business impact.

Digital & Performance Marketing

• Lead performance marketing across Search, Social, Programmatic, Video, Display, Retail Media, and Emerging Platforms.
• Drive consumer acquisition, engagement, and conversion objectives.
• Continuously optimize campaigns through data, testing, and audience insights.
• Manage media agency performance and execution excellence.

Retail Media & E-Commerce Acceleration

• Develop retail media strategies with key business partners.
• Drive visibility and traffic generation across strategic retail partners.
• Support D2C growth through integrated media investments.
• Partner with Commercial and E-Commerce teams to maximize campaign effectiveness.

Content Amplification & Social Media

• Define content distribution strategy across all media channels.
• Collaborate with content teams and agencies to maximize content performance.
• Lead influencer, creator, and advocacy activation programs.
• Drive ratings & reviews and consumer engagement initiatives.

Consumer Insights & Analytics

• Translate consumer and shopper insights into actionable media strategies.
• Monitor campaign effectiveness through advanced analytics and reporting.
• Establish KPIs and performance dashboards.
• Drive marketing effectiveness and ROI improvement initiatives.

Agency & Partner Management

• Lead strategic relationships with media agencies, digital partners, and technology vendors.
• Drive accountability for campaign performance and investment effectiveness.
• Ensure best-practice media planning and buying standards.

Innovation & Capability Building

• Identify emerging media trends and consumer behaviors.
• Explore AI-driven marketing opportunities and automation solutions.
• Introduce new media channels, measurement capabilities, and marketing technologies.
  
  You're the right fit if:

• Preferably 8+ years of experience in Media Planning, Digital Marketing, Performance Marketing, or Integrated Marketing roles.
• Strong experience managing both offline and digital media investments across the full consumer journey.
• Demonstrated success in driving brand growth, consumer acquisition, and revenue impact through media strategies.
• Experience working with e-commerce, retail media, and D2C (Direct-to-Consumer) business models.
• Proven track record of managing and optimizing large-scale media budgets and agency relationships.
• Experience collaborating with cross-functional teams including Marketing, Sales, Commercial, E-commerce, and Analytics.
• Exposure to FMCG, Consumer Electronics, Personal Care, Retail, or Consumer Health industries preferred.
• Experience using data, consumer insights, and marketing analytics to improve ROI and campaign effectiveness.

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

About Philips
Are you ready to do the work of your life to help the lives of others? Learn more about our business, discover our rich and exciting history and learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care.