Paid Media Marketer

Cognition is hiring a Paid Media Marketer in San Francisco, United States. Level rates it ; you can apply on Cognition.

Level's read on this job

Level rates this marketing role Uses AI ●●○○: an ordinary role that requires AI tools.
The posting mentions Cursor and Devin among its tools and skills.
Level classes it as a mid-level role.
Cognition has 104 other open roles on Level.

AI in this role

cursordevin

We are an applied AI lab building end-to-end software agents.

We're the makers of Devin, the first AI software engineer.

Our team is extremely talent-dense. Among our founding team, we have world-class competitive programmers, former founders, and leaders from companies at the cutting edge of AI including Scale AI, Palantir, Cursor, Waymo, Tesla, Lunchclub, Modal, Google DeepMind, and Nuro.

Building Devin is just the first step—our hardest challenges still lie ahead. If you’re excited to solve some of the world’s biggest problems and build AI that can reason on real-world tasks, apply to join us.

About the Role

We're looking for a hands-on digital marketer to own Cognition's paid channels and scale them from early traction to $1M+/month in spend. You'll manage our agency partners while running key channels yourself, build and refine our measurement infrastructure, and figure out which channels actually work for converting our target customers as we scale up spend.

You might:

Run and optimize campaigns across Google, Meta, Tiktok, Instagram, Youtube, LinkedIn, Reddit, and X while managing budgets, testing creative, and driving down CAC week over week.
Manage our paid media agency relationship: set priorities, review performance, decide what stays outsourced vs. comes in-house as we scale.
Scale campaigns spanning from self-serve developers to large enterprise buyers.
Test 10+ new ad concepts per week across channels, working with our designer and creative partners to iterate on what's converting.
Stand up new channels (programmatic, podcast ads, CTV) as we prove out the core ones and expand spend.

You should be:

A channel operator. You've actually been in-platform managing campaigns, not just reviewing dashboards. You know what a good campaign structure looks like and can troubleshoot conversion tracking issues yourself.
AI-native. You get superpowers by using the latest AI tools to accomplish your work faster and with higher quality. Your instinct is to automate everything.
Analytically rigorous. You can measure the incrementality of a test with statistical significance and resist the urge to call a winner too early.
A creative marketer. You love ideating new marketing campaigns, creative angles, and copy that resonates with customers.

You might have:

2-4 years of experience managing digital marketing campaigns
Hands-on experience with Google Ads and/or Meta Ads Manager
Managed $50K-$250K/month in spend and scaled budgets while maintaining efficiency
Set up or significantly improved conversion tracking and attribution
Worked with creative teams or agencies to iterate on ad concepts at high velocity

Our Commitment

Equal Opportunity. Cognition is an equal opportunity employer. We do not discriminate on the basis of any protected characteristic under applicable law. We are committed to providing reasonable accommodations for candidates with disabilities throughout the hiring process - please let us know if you need any. Cognition also considers applicants with criminal histories consistent with the SF Fair Chance Ordinance and similar local laws.

Data Privacy and Arbitration: By submitting your application, you agree to our Global Applicant and Job Candidate Privacy Notice. For US applicants, by submitting your application, you agree to the Applicant Arbitration Agreement.

How we rate this

Paid Media Marketer at Cognition rates 54 out of 100 for how much of the daily work is AI. That makes it Uses AI (AI Level 2 of 4). The level is about AI in the job, not seniority.

Classification

Uses AI. An ordinary role that requires AI tools.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Paid Media Marketer is an open job at Cognition.
Level rates this role AI Level 2 of 4: Uses AI.
The role is based in San Francisco.
The job was posted on March 16, 2026.
Seniority: mid.
Applications are handled by Cognition. Apply on Cognition

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

CursorDevin

Also common in marketing jobs at this level

AI agents SQL Generative AI LLM Machine learning AWS

Pay

Typical marketing job: $147k

This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs

Questions you could be asked

What's a project where you used Cursor hands-on?
Walk me through how you've used Devin in your day-to-day work.
This role expects you to use AI tools as part of the job. Which ones have you used, and for what?
Tell me about a time an AI tool got something wrong. How did you catch it?

Adapt your resume

List these exact terms on your resume: Cursor and Devin. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
Put the AI tool in a bullet point about what you did, not just in a skills list. This role treats it as a required part of the job.

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