Paid Search & SEM

Cognition is hiring a Paid Search & SEM in San Francisco, United States. Level rates it ; you can apply on Cognition.

Level's read on this job

Level rates this role Little AI ●○○○: aI is not part of the work.
The posting mentions Cursor, Devin and Google Ads among its tools and skills.
Level classes it as a mid-level role.
Cognition has 115 other open roles on Level.
Posted in the last few days.

AI in this role

Manage paid search and SEM campaigns end-to-end for an AI software engineering product's self-serve funnel.

CursorDevinGoogle AdsBing AdsGa4BigQuery

paid-searchsemppclanding-page-optimization

We are an applied AI lab building end-to-end software agents.

We're the makers of Devin, the first AI software engineer.

Our team is extremely talent-dense. Among our founding team, we have world-class competitive programmers, former founders, and leaders from companies at the cutting edge of AI including Scale AI, Palantir, Cursor, Waymo, Tesla, Lunchclub, Modal, Google DeepMind, and Nuro.

Building Devin is just the first step—our hardest challenges still lie ahead. If you’re excited to solve some of the world’s biggest problems and build AI that can reason on real-world tasks, apply to join us.

Role Mission

People search for "AI coding agent" and for Devin by name every day, and we capture only part of that demand. Paid search should be one of our most efficient channels. Today it is under-built.

You will own paid search for Devin's self-serve funnel end to end: Google and Bing, Performance Max, retargeting, and the landing pages and tracking that go with them. You will have budget, tools, and direct access to the engineers who build the pages.

What You'll Accomplish

Build the accounts properly: Keyword strategy, bidding, account structure and audiences, set up so every dollar is accounted for.
Get tracking right: Conversion tracking, including offline conversions, so we optimize toward signups and revenue rather than clicks.
Test landing pages: Work with the web team on pages that convert, and keep testing.
Report what matters: Weekly cost per signup, payback and incrementality that leadership can trust.
Connect the funnel: Work with SEO, lifecycle and the web team so the whole path converts, not just the ad.

Exceptional Candidates Have Demonstrated

Paid search depth: You've run search at a software or consumer company and enjoy the detail of it.
Analytical fluency: Comfortable in ad platforms, GA4 and BigQuery, and able to tell a real effect from noise.
Hands-on preference: You'd rather do the work than manage an agency.
Conversion thinking: You care about what happens after the click as much as the click.
Appetite for demand that's already there: You like a channel where the job is capturing intent well.

We care more about demonstrated capability than years of experience.

Resources & Environment

Budget and a product people are already searching for
Direct access to the web and growth engineering teams
A small team with very little process

Our Commitment

Equal Opportunity. Cognition is an equal opportunity employer. We do not discriminate on the basis of any protected characteristic under applicable law. We are committed to providing reasonable accommodations for candidates with disabilities throughout the hiring process - please let us know if you need any. Cognition also considers applicants with criminal histories consistent with the SF Fair Chance Ordinance and similar local laws.

Data Privacy and Arbitration: By submitting your application, you agree to our Global Applicant and Job Candidate Privacy Notice. For US applicants, by submitting your application, you agree to the Applicant Arbitration Agreement.

How we rate this

Paid Search & SEM at Cognition rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Paid Search & SEM is an open job at Cognition.
Level rates this role AI Level 1 of 4: Little AI.
The role is based in San Francisco.
The job was posted on November 10, 2026.
Seniority: mid.
Applications are handled by Cognition. Apply on Cognition

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Paid SearchSemPpcLanding Page OptimizationCursorDevinGoogle AdsBing Ads

Questions you could be asked

Tell me about a project where paid search was part of your work. What did you do?
Tell me about a project where sem was part of your work. What did you do?
Tell me about a project where ppc was part of your work. What did you do?
Tell me about a project where landing page optimization was part of your work. What did you do?
Walk me through how you've used Cursor in your day-to-day work.

Adapt your resume

List these exact terms on your resume: Paid Search, Sem, Ppc, Landing Page Optimization, and Cursor. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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