Partner Marketing Lead
Emergent Labs is hiring a Partner Marketing Lead in San Francisco, United States. Level rates it ; you can apply on Emergent Labs.
Level's read on this job
- Level rates this marketing role Uses AI ●●○○: an ordinary role that requires AI tools.
- Tools and skills the posting cites include Anthropic, AWS and Stripe.
- Level classifies it as a lead role.
- Level lists 48 other open roles at Emergent Labs.
- The role was posted in the last few days.
AI in this role
Own partner marketing strategies, joint GTM programs, and leverage AI agents to scale partnership campaigns globally.
Emergent builds autonomous coding agents that replace traditional software development by generating, testing, and deploying production applications directly from plain-language intent. Our systems run in production at global scale and are used to build millions of real applications.
Since our public launch, we've crossed $130M in Annualised Revenue and grown to over 10M users across 190+ countries, who have built 12M+ applications on Emergent. We're backed by Creaegis, Khosla Ventures, SoftBank, Lightspeed, Together, Y Combinator, Google, Claypond and Sentinel Global.
We're solving the hard part of AI-driven software creation: correctness, reliability, security, and scale in real production systems. The team is built by repeat founders, Olympiad medalists, IIT & IIM alumni, and leaders from Google, Amazon, and Dropbox.
We're hiring builders who want ownership, speed, and impact at global scale.
The Role
Partners only move the needle when the market sees us working together. We’re hiring Emergent’s first Partner Marketing Lead to own that: marketing to partners on why they should build with Emergent, marketing with partners to drive joint pipeline and revenue, and putting partners inside every part of our go-to-market.
We already have proof points to build on: your job is to turn those one-offs into a repeatable engine that hundreds of partners can plug into, and to use AI to run it at a scale a traditional partner marketing team couldn’t.
What You’ll Do
- Market to partners. Build the partner value proposition, recruitment messaging, and partner-facing content that explain why Technology, Channel, and Service partners should work with Emergent.
- Drive joint GTM and revenue. Plan and run co-marketing programs with Technology partners such as Anthropic, MongoDB, AWS, Stripe, and Shopify: webinars, joint launches, campaigns, case studies, and marketplace listings, each tied to pipeline and revenue targets.
- Enable partner-led marketing. Package what works (event-in-a-box kits, co-branded templates, demo scripts, content libraries, MDF guidelines) so partners can run their own co-marketed events without us in the room.
- Put partners into Emergent’s GTM. Work with Marketing, Growth, Sales, and Community, so partners show up in our campaigns, launches, events, hackathons, website, and lifecycle programs.
- Rethink partner marketing with AI. Use agents and AI tools to personalize partner content, localize assets across 180+ countries, automate campaign ops, and build reference apps on Emergent itself.
- Measure everything. Own partner marketing attribution and report sourced and influenced pipeline, signups, activation, and revenue by partner and program.
- Manage budget. Run partner marketing and MDF budgets and hold partners to agreed commitments.
What We're Looking For:
- 5+ years in partner, channel, alliance, or product marketing, with at least 3 years marketing with partners at a SaaS, developer, cloud, or platform company.
- A record of joint programs (webinars, events, launches, campaigns) that produced measurable pipeline or revenue, not just impressions.
- Experience building scalable programs partners run themselves: event kits, co-marketing playbooks, partner portals, or MDF programs.
- Hands-on with AI tools and agents in your own workflow, with examples of how you used them to do more with less.
- Strong writer and storyteller who can explain a technical product to SMB owners and to partner executives.
- Comfortable driving, leading, and influencing without authority across Marketing, Sales, Product, and partner teams in a fast-paced, ambiguous environment.
- Anchors every decision on joint customer success, not partner logo count.
Nice to have:
- Partner marketing experience at an AI, developer platform, or SMB-focused company (for example, a hyperscaler, LLM provider, website builder, or commerce platform).
- Experience with hyperscaler co-marketing programs and marketplaces (for example, AWS Marketplace or Google Cloud Marketplace).
- Experience running developer events, hackathons, or community programs.
- International or multilingual marketing experience.
What Success Looks Like
- First 90 days: a partner marketing plan for the top Technology partners, one repeatable partner-led event kit in market, and baseline attribution in place.
- First 6 months: partner programs contributing measurable pipeline and revenue, multiple partners running co-marketed events on their own, and partners built into Emergent’s marketing campaigns and launch calendar.
How We Work
We believe in hands-on, hard work; there are no shortcuts. We expect rigor, transparency, and follow-through to drive impact with our partners. We also build with what we offer: we expect this team to use AI, agents, and Emergent itself to scale partnerships faster at a scale that wasn’t possible a few years ago. If you want a role where the process is already built and your job is to run it, this isn’t that role.
Why Join Us:
- Build one of Emergent's first partner programs from the ground up, with real ownership from day one.
- Work directly with a Head of Partnerships who has built these motions at AWS and Stripe.
- Shape a repeatable, global service-partner engine at one of the fastest-growing AI companies in the world.
- Real ownership, meaningful equity, and global impact.
Benefits and Perks:
- 401(k)
- Health, dental, and vision insurance
- Unlimited Paid Time Off: take the time you need to recharge and come back refreshed
- Flexible Working Hours: work arrangements that fit your life and commitments
Equal Opportunity
Emergent is an equal opportunity employer. Strong partnerships talent comes from a wide range of backgrounds, and candidates from underrepresented groups, including women and people of color, are statistically less likely to apply unless they meet every qualification listed. If this role excites you and you meet most, but not all, of what we’re looking for, please apply anyway. We evaluate candidates on skills, judgment, and record of results, not pedigree or a perfect match to a bullet list.
How we rate this
Partner Marketing Lead at Emergent Labs rates 55 out of 100 for how much of the daily work is AI. That makes it Uses AI (AI Level 2 of 4). The level is about AI in the job, not seniority.
Uses AI. An ordinary role that requires AI tools.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Also common in marketing jobs at this level
Pay
- Typical marketing job
- $148k
This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs
Questions you could be asked
- Tell me about a project where partner marketing was part of your work. What did you do?
- Tell me about a project where b2b marketing was part of your work. What did you do?
- Tell me about a project where go to market was part of your work. What did you do?
- How do you decide when an AI agent can act on its own versus asking for approval first?
- Tell me about a project where lead generation was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: Partner Marketing, B2b Marketing, Go To Market, AI agents, and Lead Generation. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
- Put the AI tool in a bullet point about what you did, not just in a skills list. This role treats it as a required part of the job.
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