Performance Marketing Lead

THE ROLE

Performance marketing is one of our most important growth levers. As we scale across markets, we need someone who can own paid social and paid search end-to-end, from strategy through daily execution.

We’re looking for a Performance Marketing Lead who is genuinely hands-on: someone who is just as comfortable pulling campaign data at 9am as they are presenting channel strategy to leadership. You’ll own performance across Meta, TikTok, Google, YouTube, and Google App Campaigns. On some channels you’ll execute directly; on others you’ll direct and manage external agencies.

You’ll work closely with the Head of Performance Marketing and partner with Brand, Data, and Regional teams to make paid channels perform. This is a high-ownership role with real budget responsibility and a direct line to growth impact.

WHAT YOU'LL DO

This is a hands-on execution role with strategic input. You’ll own paid social and paid search day-to-day, with support from external agencies where needed.

• Own campaign management across paid social (Meta, TikTok, Snapchat) and paid search (Google Search, Google App Campaigns, YouTube), from setup through optimization.

• Hit CAC and ROAS targets across channels, making smart budget decisions in real time based on performance data.

• Run structured creative tests to identify winning ad formats, hooks, and messaging, and translate results into clear briefs for the creative team.

• Build and maintain dashboards and reporting that give the team clear visibility into channel performance and efficiency.

• Manage day-to-day relationships with paid media agencies, holding them accountable to clear deliverables and performance standards.

• Partner with the Data team on attribution, incrementality testing, and audience segmentation to sharpen targeting and measurement.

• Monitor platform updates, algorithm changes, and new ad formats, and proactively test what’s relevant for TapTap Send.

• Support market expansion by standing up paid channels in new geographies and adapting playbooks to local audiences.

• Collaborate with Regional teams to localize creative and messaging without losing performance or consistency.

WHAT WE'RE LOOKING FOR

• You have 6+ years of hands-on paid marketing experience, with strong working knowledge of both paid social and paid search.

• You’ve managed campaigns on Meta and Google (including App Campaigns and YouTube) and know these platforms in detail.

• You’re comfortable owning meaningful budgets and making daily optimization decisions with real accountability.

• You know how to run creative tests properly: clear hypotheses, clean setups, honest reads on results.

• You’re analytical. You can build your own reports, identify what’s actually driving performance, and communicate findings clearly to non-technical stakeholders.

• You can manage external agencies effectively: setting clear goals, reviewing their work critically, and pushing back when needed.

• You move fast and are comfortable with ambiguity. You don’t wait for perfect information before making decisions.

• You care about the output, not just the process. If something isn’t working, you change it.

NICE TO HAVE

• Experience in fintech, remittances, or consumer financial services.

• Experience marketing to diaspora or immigrant communities.

• Experience running acquisition across multiple international markets simultaneously.

About Us

We’re building the world’s leading cross-border fintech for emerging markets - empowering families, fuelling local economies, and changing how millions access financial services.

Since our launch in 2019, we have transformed how money moves across borders with our operations spanning 6 out of 7 continents and covering both the busiest and most underserved (remittance) corridors. We tapped into a massive shift - from banks to phones - bringing digital finance to places where traditional systems never reached. The next stage of growth will fuel a network of services and products especially designed to make money more accessible to diaspora communities including local cards, and additional savings and payments features.

We’re growing fast, backed by world-class investors, and scaling a product that blends real world impact with cutting edge fintech innovation.

Here’s a little more:

• Founded by Harvard grads and 3-time founders who previously built Segovia (acquired) and GiveDirectly (>$300M revenue, fastest-growing NGO in the world)

• Backed by top investors including Spark Capital, Canaan, Reid Hoffman, Breyer Capital, Unbound, Wamda, and more

• Built by global top performers from Bain, Google, McKinsey, Uber, Checkout, Bolt, and beyond - we move fast, stay humble, and care deeply about our mission

• Truly global team - 250+ people, 50+ nationalities, 50+ languages

• Guided by our values - ownership, impact, humility, and heart - in deed, not just word

Taptap Values

Impact first

Team next

Accept reality

Propose solutions

Win with grit

Be proactively candid, with yourself and others

Love the particular

Own it

Create positive energy

Maybe, even have fun

Taptap Send is an equal opportunity employer dedicated to building an inclusive and diverse workforce. All employment decisions are decided on the basis of qualifications, experience and business need. We strongly encourage applications who are members of underrepresented communities to apply.

If you require reasonable adjustments to be made during the recruitment process, please do not hesitate to let us know. Any information you provide us in this respect will only be used to accommodate your requirements.

Note: we recognize imposter syndrome is real - any candidate that does not perfectly fit every characteristic of this role is still strongly encouraged to apply.