Performance Marketing Manager - PPC & Apps (6 Month Contract)

Performance Marketing Manager - PPC & Apps |📍London – Hybrid (1-2 days in office) | 💰Competitive Salary + Benefits | 6 Month Fixed-Term Contract

About the Role

As Performance Marketing Manager, you will lead Paid Search, Shopping and App marketing for Moonpig in the UK and Ireland and Greetz in the Netherlands. You will help grow orders and new customers within agreed budgets and efficiency targets, while managing three executives and taking responsibility for channel planning, performance and delivery.

This is a hands-on management role where you will support campaign decisions, identify opportunities for growth and help your team develop their skills.

The opportunity is being considered as either a fixed-term contract or a contractor engagement inside IR35.

Key Responsibilities

• Plan and deliver Paid Search and App strategies across the UK, Ireland and the Netherlands, aligned with business priorities and agreed KPIs.

• Manage budgets and forecasts, adjusting investment based on performance and business priorities.

• Monitor campaign performance, investigate changes and translate findings into clear actions for the team.

• Support campaign setup and optimisation, including account structure, targeting, bidding, ad copy and creative testing.

• Build and maintain prioritised growth roadmaps and test-and-learn plans, documenting hypotheses, results and recommendations.

• Evaluate new platform features and developments in the PPC and App landscape, testing opportunities where there is a clear business benefit.

• Deliver daily, weekly and monthly KPI reporting, highlighting performance drivers, risks and recommended actions.

• Create and present data-driven insights and recommendations to senior leadership.

• Manage the PPC finance and creative process.

• Collaborate with colleagues across Display, Paid Social, Affiliates and Online Video to share insights and support wider performance marketing goals.

• Line manage three executives.

• Set clear objectives, ownership and priorities, balancing day-to-day delivery with longer-term improvement projects.

• Manage the team's operational efficiency to ensure deliverables are on time.

• Provide regular feedback, coaching and development plans to strengthen the team's technical, analytical and commercial skills.

• Build effective stakeholder relationships and communicate priorities, progress and performance clearly.

About You

• You have 5+ years of hands-on experience managing Paid Search, App and Shopping campaigns and strategy, with a proven track record of success.

• You have a proven track record of optimising activity to drive revenue and/or user acquisition.

• You have experience managing and developing a team of PPC executives, with a focus on performance and growth.

• You have hands-on knowledge of PPC media optimisation tools, such as SA360.

• You have a good understanding of web analytics suites, with a preference for Google Analytics 4.

• You are proficient in Excel.

• You are motivated, enthusiastic and focused on a career in marketing.

• You have high attention to detail and a commitment to accuracy.

• You are highly numbers-driven and able to use data to make informed decisions.

• You can quickly identify and capitalise on opportunities, communicate effectively with stakeholders, and adjust your approach quickly in a fast-paced environment.

• You can critically evaluate AI-generated outputs, applying commercial judgement and ensuring accuracy, brand consistency and responsible handling of business and customer data.

• Experience using Google Looker Studio, Funnel or SA360 reports data visualisation marketing software would be desirable.