Performance Media Manager - Document Cloud

The Opportunity

As Performance Media Manager you will be accountable for driving acquisition and engagement programs for Adobe's Document Cloud products. We are a group who values data and creativity equally, continuously seeking the best of left and right brain approaches.

In this critical role, you’ll focus on crafting innovative performance media programs and relevant customer experiences to drive acquisition of new customers. Your challenge is to develop a performance media strategy and grow annual recurring revenue (ARR). You’ll be helping to craft customer marketing strategy on CTV, programmatic media, paid social, and other advertising platforms. In addition, you will collaborate on broader cross-functional campaigns, experiments and efficiency measurement with Campaign Marketing, Marketing Analytics, Adobe Studio, Business Unit, and Web teams.

What you'll Do

• Plan and optimize paid media campaigns to support and scale customer acquisition, and meet quarterly targets
• Serve as a paid media subject matter expert providing recommendations and advice on standard methodologies internally
• Partner with analytics team to propose, design, and carry out experiments to find new approaches to boost paid media conversion
• Drive internal innovation and vision using your knowledge of the media landscape
• Continuously test creative and placements
• Contribute to an audience management strategy and playbook, making full use of first-party data

What you need to succeed

• Ability to navigate a matrixed organization and represent the team with integrity and self-sufficiency
• Proven expertise in performance media, across CTV, Programmatic Display, and Paid Social
• Ability to learn our technology, products, and systems quickly
• Robust analytical skills - the ability to digest large amounts of data, identify relevant trends, pursue the most important questions, and take action
• Ability to work effectively within a team in a fast-paced, growth environment
• Ability to plan, manage and work on multiple projects and schedules
• Strong written and verbal communication, problem-solving skills, and a focus on meticulous attention to detail
• Clear communicator to deliver POVs with solid rationale
• Ambition to grow with the company and take on more responsibility

Experience

• 5+ years of digital media experience
• Bachelor's Degree or equivalent experience

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com.

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.