PH,ID,VN Scouring Category Development Marketing

AI in this role

Lead category growth, consumer understanding, and product launches within the scouring category for the region.

category-managementbrand-managementmarket-analysisproduct-launchpricing-strategy

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Job Description:

Leads category growth and consumer understanding within the country/region, with accountability for key performance indicators such as organic sales growth, standard gross margin, and market share. Applies strong category expertise to translate portfolio strategies into actionable plans, overseeing the end-to-end process from new product introduction to successful product availability.

Portfolio

Adapts the area portfolio strategy and marketing plan for specific regions or countries.
- Analyzes the portfolio, market, and competitors to develop plans and storytelling that drive category growth.
- Communication and alignment with country all functions for portfolio strategy/programs
- Portfolio Management/LCM including RA/Packaging/Product availability/Support PACE

NPI Pipeline & Launch
- Understands consumer behavior and identifies unmet needs to influence area/global portfolio teams in product innovation.
- Launches new products in the country/region with a comprehensive marketing plan.
- Lead approved local NPI project

Country PIPO Plan

Price

Responsible for achieving the standard margin of the profit center by establishing a base price strategy for each portfolio.
Develops a price increase plan to optimize margins and counteract inflation or changes in costs.
Collaborates with APL to implement price guidance.

Campaign

Own overall sales growth targets for campaigns within the country or region.

Ownership to decide on campaign launch timing (go or not go) based on channel readiness.

Implement campaign strategy locally by defining:
- Business objectives
- Hero/Promotion product at the SKU level
- Ensure adequate product inventory
- Influence Country Consumer Experience (CCX) on Media choices
Partners with Country Consumer Experience (CCX) to validate campaign elements (message, assets).

Analytics/Budget

Examines syndicated data to identify key growth opportunities and leads projects aimed at gaining or recovering market share.
Local activation budget management and tracking

Qualifications:

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

At least 5 years of experience in marketing, brand management, or category development

Strong understanding of marketing principles, consumer behavior, and campaign management.

Proficiency in Microsoft Office Suite and marketing analytics tools.

Excellent written and verbal communication skills.

Strong project management and organizational abilities.

Ability to analyze data and translate insights into actionable recommendations.

Strong English language skills and the ability to communicate clearly and professionally with diverse stakeholders.

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Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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How we rate this

PH,ID,VN Scouring Category Development Marketing at 3M rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.

Prepare for this job

A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.

Skills and AI tools this role asks for

Category ManagementBrand ManagementMarket AnalysisProduct LaunchPricing Strategy

Questions you could be asked

Tell me about a project where category management was part of your work. What did you do?
Tell me about a project where brand management was part of your work. What did you do?
Tell me about a project where market analysis was part of your work. What did you do?
Tell me about a project where product launch was part of your work. What did you do?
Tell me about a project where pricing strategy was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Category Management, Brand Management, Market Analysis, Product Launch, and Pricing Strategy. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.

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