Principal BD - Retail, AWS Industry Business Development

Amazon is hiring a Principal BD - Retail, AWS Industry Business Development in Mumbai, India. Level rates it ; you can apply on Amazon.

Level's read on this job

On Level's scale, this sales role is Uses AI ●●○○: an ordinary role that requires AI tools.
Tools and skills the posting cites include AWS, business development and retail.
Level classifies it as an executive role.
Level lists 20,000+ other open roles at Amazon.

AI in this role

Drive business development and end-customer adoption of cloud and AI-powered technology solutions for the Retail and CPG industries at AWS.

AWS

business-developmentretailcloud-computingartificial-intelligenceomnichannelsales

Amazon Web Services (AWS) is a dynamic and rapidly growing business within Amazon, and the leader in providing secure, reliable, scalable, and innovative cloud services that help more than a million businesses across the global scale and grow. We are expanding in several areas, and our Retail/CPG team is looking for a seasoned industry leader with experience in business development/sales, driving top line growth and overall end-customer adoption across the Retail and Consumer Packaged Goods industries. The ideal candidates will possess a strong business development/sales background of setting up an online business for Retail/CPG industry technology experience that will enable them to engage directly with customers, coach sales teams, and lead tactical and strategic initiatives to deliver innovative solutions to the Retail/CPG industry. The ideal candidate will have demonstrated experience in designing and deploying technology solutions that support multiple areas within the Retail/CPG technology landscape.
Domain areas of expertise would include key elements of the following:
• Knowledge of setting up a digital channel for a Retail/ CPG enterprise including the operating model and understanding the key technical component required to deliver the same
• Build a seamless customer experience including personalization, omnichannel experience and analytics for customer insights. Facilitated tech modernization or data foundation for the online business
• Has delivered incremental growth, revenue and market share for the enterprise through the channel
• Identified new growth opportunities across marketplaces, quick commerce D2C to drive growth
• Is proficient in the Sales and Marketing Digital transformation for CPG industry
• Knowledge of the critical systems needed to support the Retail/CPG industry across the value chain including supply chain, merchandising, e-commerce, and omnichannel operations
• Understanding of the business, technical, and operations needs of Retail/CPG customers in India, with ability to translate into technology solutions powered by cloud and AI.
• Relationships with, and an understanding of, key system integrators and independent solutions vendors in the Retail/CPG industry, to include an understanding of top named ISV solutions, and SI-led service offerings.

Key job responsibilities
Effectively position AWS as a strategic and trusted partner to our India Retail/CPG customers
Coach account teams and help define the strategic direction for top accounts, with a focus on line-of-business solutions and business sponsors.
Lead pre-sales activities for Retail/CPG accounts, work with AWS Marketing to support lead-generation and sales-acceleration activities and influence downstream activities with global and multi-national customers.
Identify and help define the requirements for new service or packaged offerings, in collaboration with the Retail/CPG Market Development team, AWS Professional Services, AWS services teams, partners, and Amazon product teams
Conduct executive workshops with industry leaders and executives and translate into priority areas for transformation and innovation.
Effectively position AWS in Retail/CPG through participation in industry conferences, executive briefings, and other public speaking opportunities
Work closely with AWS technical experts in solutioning, developing, and delivering AWS-based solutions to customers
Support the AWS Partner Network and key industry technology providers with their solutions and service line offerings developed and running on AWS
Understand and exploit the use of Salesforce and internal Amazon systems for campaign tracking and pipeline management
Prepare and present business reviews to senior management regarding progress and roadblocks
Travel may be required for this role, up to 50%.

A day in the life
Lead pre-sales activities for Retail/CPG accounts, work with AWS Marketing to support lead-generation and sales-acceleration activities, and influence downstream activities with global and multi-national customers. Coach account teams and help define the strategic direction for top Retail/CPG accounts, with a focus on line of business solutions and business sponsors.

Basic qualifications

- 10+ years of Go-To-Market, Business Development, Sales, or Consulting experience
- Experience working with or having knowledge of cloud computing and existing cloud technologies
- Experience in verbal and written communication for executive level leaders
- 5+ years of experience in customer-related interactions (presentations, building relationships, structuring and providing program oversight, working with partners, statements of work/commercial exposure, business case creation and presentation, and technical pre-sales)
- Demonstrated understanding of Retail/CPG workflow or value chains, and related technologies
- BA/BS degree or equivalent work experience required
- A team player who effectively integrates, motivates, and builds relationships with cross-functional team members, sponsors, and key stakeholders

Preferred qualifications

- 9+ years of business development, partnership management, or sourcing new business experience
- MBA, or Master's degree
- Experience selling cloud solutions at a software company or equivalent
- Direct professional services or consulting experience in large-scale transformation programs for leading Retail/CPG companies.
- Knowledge of the top ISVs and SIs in the Retail/CPG industry and their relevant offerings.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

How we rate this

Principal BD - Retail, AWS Industry Business Development at Amazon rates 50 out of 100 for how much of the daily work is AI. That makes it Uses AI (AI Level 2 of 4). The level is about AI in the job, not seniority.

Classification

Uses AI. An ordinary role that requires AI tools.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Principal BD - Retail, AWS Industry Business Development is an open job at Amazon.
Level rates this role AI Level 2 of 4: Uses AI.
The role is based in IN, MH, Mumbai.
The job was posted on June 17, 2026.
Seniority: executive.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Business DevelopmentRetailCloud ComputingArtificial IntelligenceOmnichannelSalesAWS

Also common in sales jobs at this level

AI agents Generative AI Machine learning LLM Azure NLP

Pay

Typical sales job: $140k

This posting doesn't list pay. Use the typical sales figure when pay comes up. See sales jobs

Questions you could be asked

Tell me about a project where business development was part of your work. What did you do?
Tell me about a project where retail was part of your work. What did you do?
Tell me about a project where cloud computing was part of your work. What did you do?
Tell me about a project where artificial intelligence was part of your work. What did you do?
Tell me about a project where omnichannel was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Business Development, Retail, Cloud Computing, Artificial Intelligence, and Omnichannel. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
Put the AI tool in a bullet point about what you did, not just in a skills list. This role treats it as a required part of the job.

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