Principal, Category Leader — Low ASP & Strategic Programs

Amazon is hiring a Principal, Category Leader — Low ASP & Strategic Programs in Cairo, Egypt. Level rates it ; you can apply on Level.

AI in this role

Lead the Low ASP program and cross-border initiatives across emerging MEA marketplaces with full P&L ownership.

p-l-managementstrategic-planningpricingcross-functional-leadershipe-commerce

We are looking for a Principal, Category Leader to own and scale our ''Low ASP (Average Selling Price)'' program and other strategic cross-border initiatives across the MEA region. This is a high-ownership, high-visibility role at the center of one of the fastest-growing portfolios in the MEA XB organization — spanning emerging marketplaces (Egypt, KSA) where the Low ASP opportunity is reshaping how customers discover and buy affordable selection.

You will set the strategic direction, own the P&L, and lead the end-to-end execution of the Low ASP program — building the selection, pricing, CX, and economics that unlock mass-market affordability for millions of customers. You will operate as a general manager: defining the 3-year vision, writing the narratives that align senior leadership, and driving cross-functional teams across Selection, Pricing, Marketing, Supply Chain, and Tech to deliver outsized growth.

Key Responsibilities

Strategy & Vision
- Own the long-term (3YF) strategy and annual operating plan (OP1/OP2) for the Low ASP program across MEA emerging marketplaces.
- Define the Low ASP customer value proposition and the strategic levers — unified fulfillment/shipping (FST), selection rigor, fee structure, and personalization — that drive sustainable, profitable growth.
- Develop the units + incrementality framework to measure true program impact and inform investment decisions.

P&L & Business Ownership
- Own the Low ASP P&L end to end — volume, revenue, contribution profit, and the path to profitability.
- Lead volume modeling, cold-start/CPI solutions, and marketing investment reviews to balance growth and economics.
- Build the business cases and financial models that justify investment and sequence the roadmap.

Selection & Pricing
- Build an affordable, locally relevant selection strategy tailored to price-sensitive customers.
- Partner with Pricing and Fees teams to design a competitive, sustainable fee and pricing structure for Low ASP selection.
- Drive selection expansion through vendor, 3P seller, and cross-border sourcing programs.

Customer Experience
- Define and improve the Low ASP CX mental model — from discovery and basket building to delivery and returns.
- Partner with Tech and Product on CX weblabs, personalization (CAS), and the mobile shopping experience for emerging-market customers.

Cross-Functional Leadership
- Lead a matrixed team across Selection, Marketing, Supply Chain, Finance, and Tech without always owning direct reporting lines.
- Write and present 6-pagers, business/weekly reviews (WBR/MBR), and strategic narratives to senior leadership (VP/SVP level).
- Influence partner teams and secure prioritization for the program roadmap.

Operational Excellence
- Establish the metrics, mechanisms, and cadences (WBR, MBR, deep dives) to run the business and drive accountability.
- Identify and remove bottlenecks across the fulfillment and selection pipeline.

Basic qualifications

- 10+ years of team leadership experience
- Bachelor's degree or equivalent
- Experience influencing multiple stakeholders and leading cross functional teams across geographies and business units
- Experience using complex financial models, KPIs, and data analysis to inform strategic business decisions and influence cross-functional stakeholders, with proven business impact (e.g., financial savings, operational improvements, or customer benefits), or experience in tax, finance or a related analytical field
- Experience converting insights into strategy and communicating complex ideas clearly and logically in written communication
- - 8+ years of experience in retail, category management, product management, consulting, or general management, with a track record of owning a P&L or a major business line.

Preferred qualifications

- Experience working with large global teams
- Experience within e-commerce or Retail fields
- Experience in financial analysis, retail buying, retail planning & allocation, product/project management, marketing, business development, consulting, negotiation or supply chain
- Experience leading the design, development and/or implementation of new business processes or programs
- MBA or equivalent advanced degree.
- Experience in emerging markets (MEA, India, LATAM, SEA) and with price-sensitive / mass-market customer segments.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

How we rate this

Principal, Category Leader — Low ASP & Strategic Programs at Amazon rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.

Key facts

Principal, Category Leader — Low ASP & Strategic Programs is an open job at Amazon.
Level rates this role AI Level 1 of 4: Little AI.
The role is based in EG, Cairo.
The job was posted on October 7, 2026.
Seniority: executive.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.

Skills and AI tools this role asks for

P L ManagementStrategic PlanningPricingCross Functional LeadershipE Commerce

Questions you could be asked

Tell me about a project where p l management was part of your work. What did you do?
Tell me about a project where strategic planning was part of your work. What did you do?
Tell me about a project where pricing was part of your work. What did you do?
Tell me about a project where cross functional leadership was part of your work. What did you do?
Tell me about a project where e commerce was part of your work. What did you do?

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List these exact terms on your resume: P L Management, Strategic Planning, Pricing, Cross Functional Leadership, and E Commerce. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.

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