Principal HRBP, Prime Video, Entertainment PXT

Amazon is hiring a Principal HRBP, Prime Video, Entertainment PXT in Seattle, United States. It pays $155k-$209k a year and Level rates it ; you can apply on Amazon.

Level's read on this job

Level rates this HR role Uses AI ●●○○: an ordinary role that requires AI tools.
Pay on this posting starts 27% higher than the typical HR posting on Level.
The posting mentions AI Analytics, hrbp and talent planning among its tools and skills.
Level classes it as an executive role.
Amazon has 20,000+ other open roles on Level.

AI in this role

Own and deliver organizational effectiveness and talent strategy while leveraging AI tools and automation to scale HR programs.

AI Analytics

hrbptalent-planningworkforce-planningautomation

Prime Video PXT is seeking a Principal HRBP to own and deliver on a strategy to enable organizational effectiveness, talent planning, senior leader effectiveness, and Day 1 culture for Prime Video Advertising and Shoppable Entertainment.
Prime Video Advertising sits at the forefront of building innovative ad formats that leverage Amazon's deep understanding of customers and world-class technology to help brands reach engaged audiences at scale. Shoppable Entertainment builds commerce experiences that allow viewers to discover and purchase products directly within the content experience.

To be successful in this role, you must understand the business priorities - including the unique talent demands of building at the intersection of entertainment, advertising, and retail commerce - and translate those into a people strategy. You will help business leaders look around corners with data-driven recommendations that improve performance, retention, and the overall culture of the organization. To succeed, you will need a flexible skill set, including the ability to think strategically, execute tactically, leverage AI tools and automation to scale your impact, and collaborate across many teams, levels, and situations.

Key job responsibilities
• Understand business goals and translate these into a people strategy that supports the business in achieving them
• Understand the entire talent system and each stage of the employee lifecycle while balancing this against local processes/practices and creating a consistent experience for all employees
• Navigate the unique organizational complexity of a team that spans multiple disciplines across both Tech and Non-Tech
• Solutions focused and comfortable working in an environment which demands strong deliverables. Able to identify when there is a need for local solutions vs. scalable approaches
• Operate with autonomy, discretion and a true hands-on approach
• Use data, org health metrics, and AI-powered analytics to surface insights, identify trends and generate recommendations for leaders
• Proactively adopt AI tools and automation to scale HR programs, streamline workforce planning, and accelerate cycle times for talent processes

Basic qualifications

- 8+ years of HR experience
- Bachelor's degree or above in Human Resources, Human Resources Management, Labor Relations, Business/Management, Psychology, or a related field

Preferred qualifications

- Experience coaching senior leaders and managers with strong talent assessment skills
- Experience that includes strong analytical skills, attention to detail, and effective communication abilities
- Experience handling ambiguous or undefined challenges through strong problem solving abilities
- Proficiency with AI tools for data analysis and generating insights and recommendations
- Experience building or championing AI-forward operating models within an HR function

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Culver City - 154,700.00 - 209,300.00 USD annually
USA, WA, SEATTLE - 154,700.00 - 209,300.00 USD annually

How we rate this

Principal HRBP, Prime Video, Entertainment PXT at Amazon rates 45 out of 100 for how much of the daily work is AI. That makes it Uses AI (AI Level 2 of 4). The level is about AI in the job, not seniority.

Classification

Uses AI. An ordinary role that requires AI tools.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Principal HRBP, Prime Video, Entertainment PXT is an open job at Amazon.
Level rates this role AI Level 2 of 4: Uses AI.
The listed salary is $155k-$209k a year.
The role is based in US, WA, Seattle.
The job was posted on June 23, 2026.
Seniority: executive.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

HrbpTalent PlanningWorkforce PlanningAutomationAI Analytics

Also common in HR jobs at this level

Generative AI AI agents LLM Machine learning SQL Python

Pay

This job starts at: $155k
Typical HR job: $122k

This posting starts 27% above the typical HR job. See HR jobs

Questions you could be asked

Tell me about a project where hrbp was part of your work. What did you do?
Tell me about a project where talent planning was part of your work. What did you do?
Tell me about a project where workforce planning was part of your work. What did you do?
Tell me about a project where automation was part of your work. What did you do?
Walk me through how you've used AI Analytics in your day-to-day work.

Adapt your resume

List these exact terms on your resume: Hrbp, Talent Planning, Workforce Planning, Automation, and AI Analytics. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
Put the AI tool in a bullet point about what you did, not just in a skills list. This role treats it as a required part of the job.

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