Principal Product Manager Tech - Devices, Fire TV Devices

Amazon is hiring a Principal Product Manager Tech - Devices, Fire TV Devices in Seattle, United States. It pays $180k-$243k a year and Level rates it ; you can apply on Amazon.

Level's read on this job

On Level's scale, this role is Little AI ●○○○: aI is not part of the work.
Tools and skills the posting cites include product management, product strategy and hardware.
Level classifies it as a lead role.
Level lists 20,000+ other open roles at Amazon.

AI in this role

Lead the development and launch strategy for next-generation Fire TV devices and consumer experiences.

product-managementproduct-strategyhardwaresoftware-developmentcross-functional-leadership

In this role, you will lead the development and launch of some of Fire TV's best selling devices as well as develop new ones. You will make high judgment decisions, present persuasive cases to executive leadership and have enduring impact on the future of Fire TV. You will work closely with a high-energy team consisting of HW, OS and software engineering, user experience, finance, marketing, customer service, and Amazon leadership, and ship devices to customers globally. You will lead large teams of 50+ team members through high complexity and high ambiguity product development cycles, while building excellent intuition for one-way door decisions. In this role you will also work on hardware systems and platform Software/OS – bringing in your unique perspective into the complex systems that make winning products.

You will work with a broad array of technical and non-tech stakeholders – from design to architecture and core technologies all the way through product development and commercialization. You will have visibility at the highest levels of Amazon's leadership team, and work on our most strategic future initiatives. You will innovate on new devices, features and experiences, even as you manage the operational rigor of rolling out high quality devices on time and within budget. Finally your team will ship - to millions of customers at a scale that only Fire TV can enable.

This role is a good fit for someone creative, who has strong customer focus and product sense, combined with an established track record in consumer technology products, connected devices, and a real passion for TV and mobile video entertainment.

Key job responsibilities
- Lead the development of the consumer-focused product strategy and vision for next-generation devices and experiences
- Oversee programs in various stages of the lifecycle- from ideation to development to launch/retirement.
- Define creative, high quality, long term product roadmaps based on team strategy and vision
- Develop detailed business requirements and user stories that are used to create product specifications and architecture for each product and application
- Manage prioritization and trade-offs among customer experience, performance and operational support load
- Drive product launches in concert with Engineering, Operations Go to Market, PR, and other Product teams
- Create buy-in for the product/feature/service vision and strategy with technical and leadership teams
- Operate with influence across a variety of cross functional technical, design and commercial teams

Basic qualifications

- 8+ years of product or program management, product marketing, business development or technology experience
- Bachelor's degree
- Experience with feature delivery and tradeoffs of a product
- Experience owning/driving roadmap strategy and definition
- Experience with end to end product delivery
- Experience contributing to engineering discussions around technology decisions and strategy related to a product
- Experience technical product management

Preferred qualifications

- Experience working directly with Engineers on product enhancements
- Experience in project management methodologies, business analysis, or process improvement

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Seattle - 179,900.00 - 243,400.00 USD annually

How we rate this

Principal Product Manager Tech - Devices, Fire TV Devices at Amazon rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Principal Product Manager Tech - Devices, Fire TV Devices is an open job at Amazon.
Level rates this role AI Level 1 of 4: Little AI.
The listed salary is $180k-$243k a year.
The role is based in US, WA, Seattle.
The job was posted on June 30, 2026.
Seniority: lead.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Product ManagementProduct StrategyHardwareSoftware DevelopmentCross Functional Leadership

Questions you could be asked

Tell me about a project where product management was part of your work. What did you do?
Tell me about a project where product strategy was part of your work. What did you do?
Tell me about a project where hardware was part of your work. What did you do?
Tell me about a project where software development was part of your work. What did you do?
Tell me about a project where cross functional leadership was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Product Management, Product Strategy, Hardware, Software Development, and Cross Functional Leadership. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

Get your CV reviewed before you apply

Send your CV and the role you want next. Your review arrives by email within 3 days.

Get a free CV review Check your resume with the ATS resume checker