AmazonPrincipal Strategy and Partnerships for AgencyTech, Amazon Ads Strategy and Partnerships
Amazon is hiring a Principal Strategy and Partnerships for AgencyTech, Amazon Ads Strategy and Partnerships in New York, United States. It pays $194k-$262k a year and Level rates it ; you can apply on Amazon.
Level's read on this job
- Level rates this role Little AI ●○○○: aI is not part of the work.
- Tools and skills the posting cites include AWS, business development and partnerships.
- Level classifies it as a senior role.
- Level lists 20,000+ other open roles at Amazon.
AI in this role
Lead strategic partnerships and joint product development with agency holding company technology platforms.
Amazon Ads isn't just competing in the ad tech space—we're redefining it. We're looking for a bold, entrepreneurial partnerships leader to architect the deals, alliances, and commercial models that will accelerate our position within the agency holding company ecosystem.
The Enterprise Partnerships – AgencyTech lead within the Ads Strategy / BD team is responsible for building and executing high-impact strategic partnerships with agency holding company technology platforms that own critical components of the advertising stack. This individual will own the end-to-end partnership lifecycle across agency HoldCos and their technology arms—from initial opportunity identification through deal structuring, joint product development, and scaled execution.
These hybrid firms operate technology platforms that enable media buying and sit within Agency HoldCos, spanning audience and data management, advanced measurement and attribution, workflow and interoperability tools, and managed service at scale. The role focuses on embedding Amazon Ads capabilities directly into agencies' core offerings—creating joint audience products, integrated measurement suites, and custom personalization frameworks that deepen Amazon's integration into partners' go-to-market strategies and technology stacks.
The ideal candidate is a seasoned business development or partnerships executive who combines strategic vision with deal-making rigor. You are comfortable operating at the intersection of advertising technology and agency strategy. You bring deep fluency in the agency holding company ecosystem, a track record of structuring complex multi-party agreements, and the ability to translate market dynamics into actionable partnership frameworks that deliver measurable business impact.
Key job responsibilities
- Drive new strategic initiatives with agency holding company technology platforms (e.g., Omni, Acxiom, Epsilon, Publicis Sapient, Merkle, Choreograph) and their parent organizations
- Design value-exchange partnership models that embed Amazon capabilities directly into agencies' core offerings—enabling them to deliver higher-margin, white-labeled solutions that enhance client performance
- Structure joint products, integrated measurement suites, and custom personalization models/frameworks built on Amazon signals and AWS infrastructure
- Build scalable go-to-market motions with agency partners that position Amazon Ads as a foundational layer of their marketing architecture
- Drive real revenue impact by accelerating deal velocity, unlocking new budgets, and building repeatable partnership frameworks
- Stay ahead of seismic industry shifts—clean rooms, identity resolution, AI-driven media buying—and turn them into competitive advantages through agency partnerships
Basic qualifications
- 7+ years of developing, negotiating and executing business agreements experience
- 7+ years of professional or military experience
- 7+ years of solving problems with technology in the Media & Entertainment Industry experience
- 7+ years of Go-To-Market, Business Development, Sales, or Consulting experience
- Bachelor's degree
- Experience developing strategies that influence leadership decisions at the organizational level
- Deep understanding of agency holding company structures, technology platforms, and buying behaviors
Preferred qualifications
- MBA
- Direct experience working within or partnering with major agency holding companies (WPP, Omnicom, Publicis, IPG, Dentsu, Havas)
- Experience structuring joint product development or co-investment agreements
- Familiarity with audience management platforms, clean rooms, and cross-channel measurement solutions
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 193,700.00 - 262,000.00 USD annually
USA, WA, SEATTLE - 176,100.00 - 238,200.00 USD annually
How we rate this
Principal Strategy and Partnerships for AgencyTech, Amazon Ads Strategy and Partnerships at Amazon rates 10 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Questions you could be asked
- Tell me about a project where business development was part of your work. What did you do?
- Tell me about a project where partnerships was part of your work. What did you do?
- Tell me about a project where ad tech was part of your work. What did you do?
- Tell me about a project where strategic planning was part of your work. What did you do?
- Walk me through how you've used AWS in your day-to-day work.
Adapt your resume
- List these exact terms on your resume: Business Development, Partnerships, Ad Tech, Strategic Planning, and AWS. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
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