Product Design Lead

AI in this role

About Us

Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance. Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution. Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.

Role Overview

A UX/UI designer focused on user growth, working closely with the Growth team to design and optimize user journeys and growth tools. Bridges user experience objectives with business growth goals to drive sustainable improvements in retention and conversion rates.

Key Responsibilities

User Journey Design: Collaborate with the Growth team to complete user journey and growth tool design and iteration requirements
Design Execution & Tracking: Ensure design fidelity in implementation; track post-launch performance and propose data-driven improvement plans
User Research & Insights: Conduct market research, user interviews, and feedback management for owned projects to drive experience improvements
Cross-Team Support: Quickly understand business context when other teams face resource bottlenecks, and provide flexible supplementary support
Design Consistency: Collaborate closely with UED designers to maintain platform-wide design standards and consistency

Requirements

Bachelor's degree or above in Design or related fields; overseas study experience preferred
3+ years of UI/UX design experience; experience in user growth or B-side product design preferred
Proficient in Figma and Adobe suite; strong product thinking and interaction design skills; able to participate in user research and end-to-end design workflows
Strong comprehension and communication skills; able to efficiently collaborate with product and business teams to balance business and experience goals; fluent in both Chinese and English
Strong execution ability; able to efficiently deliver high-quality design solutions across multiple directions
Passion for or experience in financial trading, cryptocurrency, blockchain, or Web3 preferred

Nice to Have

Experience in growth-focused product design; familiarity with core growth metrics (retention, conversion, activation)
Proficiency with analytics tools (e.g., Mixpanel, Amplitude) for data-driven design decisions
Background in B-side back-office or operations platform design
Portfolio clearly demonstrating how design decisions directly drove measurable business metric improvements

Why Join Us
At Bybit, we are committed to fostering a supportive and enriching work environment.
Our benefits include:
- Study Growth Fund: We support your professional development and continuous learning.
- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.

How we rate this

Product Design Lead at Bybit rates 27 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.