Product Management - PLG

Welcome to the future of cloud networking and security!  

Cato Networks is the first company to converge enterprise networking and security into one centralized and global service that is delivered by cloud. It is led by networking and security pioneer Shlomo Kramer (Check Point, Imperva) and early investor (Palo Alto Networks, Exabeam, Trusteer and more). Cato’s unique technology inspired a brand-new product category, later named “SASE” by Gartner and a market expected to reach $28.5 billion by 2028.

This is your opportunity to get on the rocket ship and join a company that is building a cutting-edge enterprise network and secure cloud platform, and is on a fast track to becoming the worldwide market leader – don’t miss it!

Cato Networks is building Product-Led Growth capabilities that complement its established enterprise, direct-sales, and partner-led business.

We are looking for a hands-on Product Manager to own product-led customer journeys across Cato’s target markets, with a particular focus on SMB while also improving how larger enterprise customers discover, evaluate, activate, adopt, and expand Cato.

For SMB customers, this may include highly self-service journeys—from signup and onboarding through value realization, purchase, and expansion. For larger enterprises, PLG will complement the sales-led motion by helping customers experience value sooner, adopt more effectively, identify expansion opportunities, and create stronger product-qualified demand.

This is an individual-contributor role. You will own measurable customer and business outcomes, working directly with Engineering, Design, Data, Marketing, Sales, Channel, Customer Success, and Business Operations.

What You’ll Do 

• Own and improve the end-to-end PLG journey across relevant customer segments: discover → evaluate → activate → experience value → adopt → convert → retain → expand.
• Define segment-specific product-led journeys for SMB and enterprise customers, balancing self-service, sales-assisted, and partner-assisted experiences.
• For SMB, drive simple self-service onboarding, guided configuration, sensible defaults, in-product education, packaging, upgrade paths, and purchase experiences.
• For enterprise customers, identify ways to accelerate evaluation, activation, time-to-value, adoption, product-qualified demand, and expansion.
• Define the key activation and “aha” moments for different customer segments, and improve time-to-first-value and unassisted or assisted activation.
• Own product requirements related to trials, free experiences where relevant, packaging, entitlements, upgrade paths, pricing UX, purchase flows, and conversion triggers.
• Define, instrument, and monitor PLG metrics, including activation, time-to-first-value, product adoption, conversion, product-qualified opportunities, retention, and expansion.
• Use product analytics, customer research, funnel analysis, and experimentation to identify friction, test hypotheses, and continuously improve outcomes.
• Partner with Sales, Marketing, Channel, Customer Success, Finance, and Business Operations to create seamless product-led, sales-assisted, and partner-assisted journeys.
• Identify product-usage and behavioral signals that can trigger contextual recommendations, expansion opportunities, partner engagement, or sales outreach.

What You Bring 

• 5+ years of Product Management experience in B2B SaaS. 

• Deep understanding of Product-Led Growth, including SaaS metrics, freemium and trial models, and PLG-driven customer journeys. 

• Strong experience defining and delivering user-facing product experiences, with a solid understanding of UI/UX principles. 

• Background or strong familiarity with networking and security technologies – and advantage

• Understanding of the SMB networking and security market, including customer needs and the services these customers typically purchase. 
• Strong leadership and communication skills with the ability to influence cross-functional teams.