Product Manager, Prime Video, Marketing AI, Automation & Tooling

Amazon is hiring a Product Manager, Prime Video, Marketing AI, Automation & Tooling in Culver City, United States. It pays $116k-$160k a year and Level rates it ; you can apply on Amazon.

Level's read on this job

On Level's scale, this AI product manager role is Works on AI ●●●○: the daily work is on AI products, without building the model.
The posting mentions product management, roadmap and marketing technology among its tools and skills.
Level classes it as a mid-level role.
Amazon has 21,000+ other open roles on Level.

AI in this role

Own the product roadmap for Prime Video marketing AI, automation, and tooling capabilities.

product-managementroadmapmarketing-technologyautomation

Are you interested in shaping the future of entertainment? Do you want to define how and what Amazon customers are watching? Prime Video is one of the leading digital video services, and we're just getting started changing the way millions of people enjoy content. Available in more than 240 countries and territories, Prime Video offers customers the broadest selection of any on-demand video service.

The Product Manager, Global Marketing Tooling will own the roadmap and delivery for a defined product area within the global marketing technology portfolio. This is an individual contributor role. The Product Manager (PM) is responsible for setting product direction for their area and translating it into clear requirements, making day-to-day prioritization decisions, and owning the product lifecycle end to end to deliver measurable outcomes that support the organization's technology transformation goals.

This role operates at the intersection of marketing operations, technology, and business strategy. The PM turns team priorities into clear product requirements, partners closely with engineering to deliver high-quality solutions, and drives adoption across global marketing stakeholders. They navigate ambiguity, build strong cross-functional relationships, and apply good judgment to balance speed with quality. Depending on the need, solutions range from new capabilities built on top of the marketing technology stack to configuration and extension of existing platforms.

The ideal candidate is a self-starter with solid product management fundamentals, a bias for action, and a track record of shipping marketing technology products that deliver measurable business impact.

Key job responsibilities
Product Strategy & Roadmap
- Own the multi-quarter roadmap for your assigned product area within the marketing tooling ecosystem, and contribute to the broader product strategy.
- Define a forward-looking product vision for your area, informed by customer observation and business strategy, and evolve the roadmap proactively rather than only in response to incoming requests.
- Conduct direct observation and discovery with marketing customer teams to distinguish underlying needs from stated requests, and use those insights alongside usage data to set product direction.
- Define success metrics and use data to prioritize features, measure outcomes, and iterate.
- Decide what to build and, just as importantly, what not to build, with rationale tied to customer impact and strategic fit rather than request volume. Escalate larger cross-cutting decisions as needed.

Product Delivery & Execution
- Own the product lifecycle for your area, from intake and requirements gathering through launch. Partner with engineering as they own the technical build, then stay engaged through user acceptance testing, smoke testing, follow-up, and documentation.
- Develop detailed product requirements, user stories, and acceptance criteria through customer discovery, stakeholder interviews, and close collaboration with engineering.
- Translate business needs into clear specifications that engineering can scope, design, and build against.
- Partner with engineering to evaluate technical tradeoffs, assess feasibility, and identify design risks, asking the right questions to shape the solution before build begins.
- Identify opportunities to streamline and automate manual marketing workflows, and prioritize automation that reduces effort and improves the customer experience.
- Maintain the business stakeholder relationship throughout delivery, keeping requesters informed and supported from intake through post-launch.

Stakeholder Management & Influence
- Build trusted relationships with marketing operations, engineering, and business stakeholders.
- Serve as the product point of contact for your assigned area, owning the customer relationship from initial request through delivery and post-launch support, with a focus on responsiveness and transparency.
- Drive alignment across competing needs through data and clear communication.
- Own the go-to-market for product launches, including communications, training, and enablement.
- Help define data standards, taxonomy requirements, and integration specifications for your products.

About the team
Global Marketing Tooling (GMT) sits at the center of Prime Video's marketing operations, building and managing the tools that power marketing teams worldwide. We own the full lifecycle of tooling requests, from discovery and business requirements through delivery and post-launch support, partnering closely with engineering teams to bring solutions to life. Our mission is to make every marketing team we serve feel heard, supported, and equipped. We value customer obsession, radical transparency, and end-to-end ownership. We're a scrappy, globally minded team refining how we prioritize and deliver high-impact work, and we're looking for someone who thrives in that kind of environment.

Basic qualifications

- 3+ years of product management experience
- Experience managing technical products or online services
- Experience in product, program, or project management in leading cross-functional teams in delivery of major new products or services
- Experience developing operational processes and technologies

Preferred qualifications

- Experience building and analyzing cost/benefit scenarios and business cases and communicating results throughout the organization
- Experience in balancing conflicting priorities dealing with ambiguity
- Experience building products for marketing and creative stakeholders

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Culver City - 116,300.00 - 160,000.00 USD annually

How we rate this

Product Manager, Prime Video, Marketing AI, Automation & Tooling at Amazon rates 60 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.

Classification

Works on AI. The daily work is on AI products, without building the model.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Product Manager, Prime Video, Marketing AI, Automation & Tooling is an open job at Amazon.
Level rates this role AI Level 3 of 4: Works on AI.
The listed salary is $116k-$160k a year.
The role is based in US, CA, Culver City.
The job was posted on October 5, 2026.
Seniority: mid.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Product ManagementRoadmapMarketing TechnologyAutomation

Also common in AI product manager jobs at this level

AI agents LLM Generative AI Machine learning AWS SQL

Pay

This job starts at: $116k
Typical AI product manager job: $180k

This posting starts 35% below the typical AI product manager job. See AI product manager jobs

Questions you could be asked

Tell me about a project where product management was part of your work. What did you do?
Tell me about a project where roadmap was part of your work. What did you do?
Tell me about a project where marketing technology was part of your work. What did you do?
Tell me about a project where automation was part of your work. What did you do?
Describe a typical day in a role like this one: which parts run through AI directly?

Adapt your resume

List these exact terms on your resume: Product Management, Roadmap, Marketing Technology, and Automation. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
Show where AI is part of your daily process, not a one-off project. This role expects it to be a running habit.

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