Product Marketer
Cognition is hiring a Product Marketer in San Francisco, United States. Level rates it ; you can apply on Cognition.
Level's read on this job
- On Level's scale, this marketing role is Little AI ●○○○: aI is not part of the work.
- The posting mentions Cursor and Devin among its tools and skills.
- Cognition has 104 other open roles on Level.
AI in this role
We are an applied AI lab building end-to-end software agents.
We're the makers of Devin, the first AI software engineer.
Our team is extremely talent-dense. Among our founding team, we have world-class competitive programmers, former founders, and leaders from companies at the cutting edge of AI including Scale AI, Palantir, Cursor, Waymo, Tesla, Lunchclub, Modal, Google DeepMind, and Nuro.
Building Devin is just the first step—our hardest challenges still lie ahead. If you’re excited to solve some of the world’s biggest problems and build AI that can reason on real-world tasks, apply to join us.
About The Role
What you will do:
Own product launches, including strategy, messaging & positioning, and key assets like blogs and landing pages
Produce compelling customer stories across multiple media — video, longform content, event talks, photography — built on deep, genuine relationships with the people using Devin
Create a high volume of sales-ready collateral: one-pagers, solution briefs, battlecards, slide decks, and industry-specific materials — grounded in real customer results
Build landing pages and web content for product launches, industry campaigns, and enterprise use cases
Develop and maintain core messaging and positioning, competitive narratives, and persona-specific frameworks
Create co-marketing campaigns with customers that benefit both sides and generate reusable proof points for sales
Build relationships with sales reps who own accounts — shepherd customer stories across the finish line and enable reps on using stories and collateral to close deals
Partner with Revenue Marketing and Growth to amplify content across events, email, and paid digital channels
Manage production agencies for campaign and content creation
You should have:
Experience in product marketing of technical products
Excellent written and verbal storytelling abilities
Track record of creating compelling content across mediums — customer stories, one-pagers, decks, landing pages
Experience creating sales collateral that reps actually use — and a habit of working closely with reps, understanding what they need, and turning around collateral fast
Ability to distill complex technical products into clear, benefit-driven messaging for different personas
Great at building relationships with customers, sales reps, and internal stakeholders and understanding what they need
Genuine curiosity about technical topics and ability to ramp quickly. You don't need to write code, but you need to hold your own in conversations with VPs of Engineering, senior developers, and our engineering team.
Comfort with rapid iteration: drafting a landing page or one-pager in hours, not weeks
Basic design sensibility (you'll work with designers, but you should be able to mock up or critique a layout)
Highly organized and good at wrangling stakeholders
Desire to work hard
Willingness to travel onsite to customers for shoots, around the US and internationally.
Our Commitment
Equal Opportunity. Cognition is an equal opportunity employer. We do not discriminate on the basis of any protected characteristic under applicable law. We are committed to providing reasonable accommodations for candidates with disabilities throughout the hiring process - please let us know if you need any. Cognition also considers applicants with criminal histories consistent with the SF Fair Chance Ordinance and similar local laws.
Data Privacy and Arbitration: By submitting your application, you agree to our Global Applicant and Job Candidate Privacy Notice. For US applicants, by submitting your application, you agree to the Applicant Arbitration Agreement.
How we rate this
Product Marketer at Cognition rates 19 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Also common in marketing jobs at this level
Pay
- Typical marketing job
- $147k
This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs
Questions you could be asked
- What's a project where you used Cursor hands-on?
- Walk me through how you've used Devin in your day-to-day work.
Adapt your resume
- List these exact terms on your resume: Cursor and Devin. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
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