MastercardRegional Director, Digital Assets Sales & Commercialization, North America
Mastercard is hiring a Regional Director, Digital Assets Sales & Commercialization, North America in Toronto, Canada. Level rates it ; you can apply on Mastercard.
Level's read on this job
- On Level's scale, this sales role is Little AI ●○○○: aI is not part of the work.
- Tools and skills the posting cites include sales, digital assets and stablecoins.
- Level classifies it as a senior role.
- Level lists 1,100+ other open roles at Mastercard.
- The role was posted within the past two weeks.
AI in this role
Lead regional sales and commercialization of digital assets and stablecoin solutions at Mastercard.
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Regional Director, Digital Assets Sales & Commercialization, North AmericaOverviewMastercard is seeking a highly strategic, commercially focused, and externally oriented Director, Regional Commercialization, Digital Assets to lead the growth, market expansion, and commercialization of Mastercard's BVNK solution across NAM Region. This sales executive will play a critical role in establishing Mastercard's leadership position in next-generation payments by driving adoption of Mastercard's stablecoin capabilities and BVNK-powered solutions.
He/she will define and execute the regional go-to-market strategy, shape ecosystem partnerships, and drive revenue growth across financial institutions, fintechs, payment service providers, marketplaces, digital merchants, and emerging payment innovators.
The successful candidate will serve as Mastercard's expert sales leader for accelerating the adoption and usage of MA’s BVNK solution opportunities, working closely with BVNK Senior Sales leadership, MA Regional Sales and Product leadership and account management teams, market development and MA Move teams to originate, structure, and accelerate strategic opportunities. The role requires balancing commercialization execution with long-term ecosystem development and strategic market expansion.
This is a highly visible expert sales role requiring deep expertise in payments, digital assets, cross-border flows, stablecoins, fintech ecosystems, and platform commercialization.
Role
The Director, Regional Commercialization, Digital Assets will be accountable for driving market adoption, revenue growth, and ecosystem expansion for BVNK and MA’s digital asset solutions across NAM Region.
The role serves as the BVNK expert sales leader connecting BVNK’s solutions, Mastercard's capabilities, and regional customer opportunities.
Key Responsibilities
Strategic Leadership & Commercialization
• Define and execute the regional commercialization strategy for Mastercard's BVNK- powered solutions and stablecoin offerings
• Collaborate with MA account teams to advance pipeline generation, strategic partnerships, client acquisition, and revenue realization.
• Establish regional priorities, target segments, and market expansion strategies
Revenue Growth & Market Expansion
• Lead targeted regional sales efforts focused on MA customer segments including financial institutions, fintechs, PSPs, remittance providers, marketplaces, merchants, and digital economy participants.
• Develop and govern a robust pipeline of high-value opportunities while supporting deal progression from origination through contract execution, retention and growth.
• Sponsor strategic pursuits and executive-level client engagements for priority opportunities.
• Drive achievement of revenue, transaction volume, and market adoption goals across the region.
• Identify new market opportunities, geographic expansion priorities, and emerging use cases that create sustainable growth.
Executive Client Engagement
• Evangelize BVNK and MA’s digital assets and stablecoin-based payment solutions.
• Build and maintain executive relationships with key Account Managers, clients, and ecosystem partners.
• Provide stablecoin expert sales for strategic client discussions, executive briefings, workshops, and solution design engagements.
• Support regional sales teams in navigating complex opportunities and executive-level negotiations.
Strategic Partnerships & Ecosystem Development
• Identify emerging partnership opportunities that accelerate adoption of Mastercard and BVNK’s digital asset capabilities.
• Monitor competitive, regulatory, and market developments and translate insights into commercialization strategies.
Product & Market Development
• Partner with BVNKs product teams to inform client insights, competitive analysis, product strategy, roadmap prioritization, market readiness decisions, and future product investments.
• Develop regional growth strategies around key digital asset use cases, including:
• Stablecoin-enabled cross-border payments
• Remittances
• Merchant payouts and settlement
• Treasury and liquidity management
• B2B payments
• Disbursements
• Marketplace payouts
• Wallet funding and cash-out solutions
• Assess market readiness and prioritize opportunities by country, client segment, use case, and revenue potential.
All About You
Required Qualifications
• Significant experience leading commercialization, business development, product, or growth initiatives within payments, digital assets, fintech, cross-border payments, or financial technology.
• Demonstrated ability to originate, negotiate, and close complex strategic partnerships and enterprise opportunities.
• Deep understanding of the payments and financial services landscape across NAM Region .
• Experience engaging and influencing C-level executives and senior decision-makers.
• Ability to lead through influence across highly matrixed global organizations.
• Strong executive presence with exceptional communication, negotiation, and stakeholder management skills.
• Demonstrated success operating within rapidly evolving and ambiguous market environments.
• Ability to translate emerging technologies and market trends into commercial business opportunities.
• Willingness to travel across the region.
Preferred Qualifications
• Experience in digital assets, stablecoins, blockchain-based payment infrastructure, or crypto-financial services.
• Experience commercializing emerging or nascent payment technologies at scale.
• Strong network across the banking, fintech, digital commerce, and payments ecosystem within the region.
• Experience developing market-entry strategies and scaling new business lines globally or regionally.
• Background in consultative sales, strategic partnerships, product leadership, or general management.
Success Measures
Success in this role will be measured by:
• Achievement of regional digital asset revenue and business growth objectives.
• Strategic pipeline creation, conversion, and closed revenue.
• Expansion of Mastercard's stablecoin and BVNK-powered solution adoption.Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard’s security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
Pay Ranges
Toronto, Canada: $138,000 - $221,000 CADHow we rate this
Regional Director, Digital Assets Sales & Commercialization, North America at Mastercard rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Also common in sales jobs at this level
Pay
- Typical sales job
- $142k
This posting doesn't list pay. Use the typical sales figure when pay comes up. See sales jobs
Questions you could be asked
- Tell me about a project where sales was part of your work. What did you do?
- Tell me about a project where digital assets was part of your work. What did you do?
- Tell me about a project where stablecoins was part of your work. What did you do?
- Tell me about a project where fintech was part of your work. What did you do?
- Tell me about a project where go to market was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: Sales, Digital Assets, Stablecoins, Fintech, and Go To Market. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
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