Regional Sales Director
Cognition is hiring a Regional Sales Director in San Francisco, United States. Level rates it ; you can apply on Cognition.
Level's read on this job
- Little AI ●○○○ is how Level rates this sales role: aI is not part of the work.
- The posting mentions Copilot, Cursor and Windsurf among its tools and skills.
- Level classes it as an executive role.
- Cognition has 104 other open roles on Level.
AI in this role
We are an applied AI lab building end-to-end software agents.
We're the makers of Devin, the first AI software engineer.
Our team is extremely talent-dense. Among our founding team, we have world-class competitive programmers, former founders, and leaders from companies at the cutting edge of AI including Scale AI, Palantir, Cursor, Waymo, Tesla, Lunchclub, Modal, Google DeepMind, and Nuro.
Building Devin is just the first step—our hardest challenges still lie ahead. If you’re excited to solve some of the world’s biggest problems and build AI that can reason on real-world tasks, apply to join us.
The Role:
We're looking for a Regional Sales Director to lead a team of Account Executives driving net-new and expansion revenue across Fortune 500 accounts.
This is a player-coach role in a high-ownership environment. You will set strategy, close alongside your team on the largest deals, and build one of the most consequential enterprise sales teams in AI. You will report directly to the VP of Sales and work in close partnership with Deployed Engineering, post-sales, and executive leadership.
This is not a role for someone who manages from a dashboard. The right person is in the field, knows every major deal, and has a point of view on how to win.
What You'll Own:
Revenue Execution
Own quarterly and annual bookings quota for your territory across new logo acquisition and expansion
Manage a pipeline of $5M--$20M+ ARR opportunities with average deal sizes of $1M+
Forecast accurately using MEDDIC; maintain deal hygiene and stage discipline
Be in the rooms that matter -- EBCs, executive dinners, key negotiations -- alongside your AEs
Team Leadership
Recruit, hire, and develop a team of 3-6 Enterprise AEs
Run rigorous weekly 1:1s and deal reviews focused on qualification, strategy, and close plans
Build a team culture of accountability, intellectual curiosity, and competitive drive
Identify performance gaps early and coach or make personnel changes decisively
Territory and GTM Strategy
Define territory segmentation and account prioritization within your vertical
Build vertical-specific messaging and competitive positioning in partnership with Marketing and Product
Partner with post-sales to expand the installed base and protect renewals
Develop executive relationships within key accounts that extend beyond the AE layer
Cross-functional Influence
Serve as the voice of the field - surface product gaps, competitive intelligence, and customer insights to leadership
Collaborate with Deployed Engineering to scope and deliver compelling POCs and technical evaluations
Work with Legal and Finance on complex contract structures, MSAs, and non-standard terms
What We're Looking For:
Required
7+ years of enterprise software sales experience, including at least 2 years managing a team of high-level AEs
2+ years of experience successfully selling into F500 companies
Demonstrated track record closing $1M+ ARR deals with F500 accounts in a complex, multi-stakeholder sales motion
Experience selling to CIO, CTO, SVP/VP Engineering, or equivalent technical executive buyers
Proficiency in MEDDIC or a comparable enterprise sales methodology
History of overachievement against quota as both an IC and a manager
Ability to recruit and close top-tier sales talent in a competitive market
Strongly Preferred
Vertical-relevant domain expertise - working knowledge of buyer personas, budget cycles, and procurement dynamics in the vertical
Prior experience selling developer tools, AI/ML platforms, cloud infrastructure, or adjacent technical products
Track record at a high-growth startup or scale-up (Series B through IPO stage)
Familiarity with the competitive landscape in AI coding, including GitHub Copilot, Cursor, Windsurf, and emerging agentic tools
What This Is Not:
A role where you manage by report and review dashboards. You will know every deal.
A role with an established, fully staffed team. You will hire some of your AEs.
A role where the product sells itself. Devin is a paradigm shift -- you will need to sell the vision before the prospect fully understands the category.
A slow-moving environment. We move fast, change direction when we learn something, and expect the same from leadership.
Our Commitment
Equal Opportunity. Cognition is an equal opportunity employer. We do not discriminate on the basis of any protected characteristic under applicable law. We are committed to providing reasonable accommodations for candidates with disabilities throughout the hiring process - please let us know if you need any. Cognition also considers applicants with criminal histories consistent with the SF Fair Chance Ordinance and similar local laws.
Data Privacy and Arbitration: By submitting your application, you agree to our Global Applicant and Job Candidate Privacy Notice. For US applicants, by submitting your application, you agree to the Applicant Arbitration Agreement.
How we rate this
Regional Sales Director at Cognition rates 14 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Also common in sales jobs at this level
Pay
- Typical sales job
- $140k
This posting doesn't list pay. Use the typical sales figure when pay comes up. See sales jobs
Questions you could be asked
- What's a project where you used Copilot hands-on?
- Walk me through how you've used Cursor in your day-to-day work.
- What are the limits of Windsurf that you've run into, and how did you work around them?
- What's a project where you used Devin hands-on?
Adapt your resume
- List these exact terms on your resume: Copilot, Cursor, Windsurf, and Devin. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
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