Regional Sales Director - France
GitLab is hiring a Regional Sales Director - France for a remote role open to applicants in France. Level rates it ; you can apply on GitLab.
Level's read on this job
- On Level's scale, this sales role is Uses AI ●●○○: an ordinary role that requires AI tools.
- The posting lists this role as remote.
- Tools and skills the posting cites include sales leadership, account management and b2b sales.
- Level classifies it as a senior role.
- Level lists 228 other open roles at GitLab.
AI in this role
Lead regional sales in France while embracing company-mandated AI productivity tools in daily sales workflows.
GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster.
The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.
*Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab.
An overview of this role
As the Director of Regional Sales for France, you'll take ownership of building and leading our Italian sales presence. You'll drive revenue growth, implement disciplined sales processes and technology, and partner across account management, customer success, marketing, product, engineering, and operations to deliver exceptional customer experiences. You'll report to the VP of Sales and balance hands-on field leadership with strategic vision. You'll stay close to key accounts, develop your sales team, and expand our client base. In this role, you'll be passionate about open source software, drive repeatable sales processes, and influence GitLab's growth by establishing disciplined go-to-market strategies, developing sales talent, and executing against ambitious bookings targets in France.
What you’ll do
- Lead the growth of GitLab's business in France, taking ownership for building the country plan, pipeline discipline, and day-to-day execution to achieve or exceed quarterly bookings and ARR growth targets.
- Manage, coach, and develop a small team of Account Executives, staying close to the field, joining customer meetings, and modeling hands-on, high-activity sales behaviour.
- Drive new logo acquisition across a broad base of medium-sized Italian businesses while shaping a long-term strategy to engage larger accounts.
- Build GitLab’s reputation in the Italian market by partnering with marketing, business development, and local networks to generate pipeline and increase market awareness.
- Establish clear operating rhythms, sales processes, and methodologies that bring structure, organization, and accountability to the team without losing agility.
- Collaborate with regional sales leaders and cross-functional partners across account management, customer success, marketing, product, engineering, and operations to align territory coverage, share best practices, and ensure consistent execution across the region.
- Develop and maintain strong relationships with key accounts at the executive level (CXO and program level), positioning GitLab as a strategic partner and identifying expansion opportunities.
- Analyze pipeline, forecast, and performance data to identify gaps and opportunities, adjust plans so the team focuses on the highest-impact activities, and represent the Italian business internally by sharing insights on market trends, customer needs, and resource requirements to inform regional strategy.
What you’ll bring
- Experience building and leading high-performing sales teams, ideally within France, with a focus on coaching and developing talent.
- Ability to design and execute a country go-to-market plan, including pipeline generation discipline, territory coverage, and disciplined deal execution.
- Strength in balancing hands-on field work with strategic leadership, staying close to customers while managing day-to-day operations.
- Familiarity with B2B software or technology sales and open source/DevSecOps concepts, with enthusiasm for learning GitLab’s platform and building long-term market presence.
- Skills in creating structure, setting clear expectations, and driving organized, data-informed sales processes, including use of MEDDPICC or similar methodologies.
- Strong relationship-building skills, with the ability to create trust and empathy with both customers and GitLab team members at all levels.
- Comfort operating in a dynamic, growth-focused, all-remote environment, acting as a self-directed “manager of one” and using Salesforce.com or similar CRM and marketing automation systems to build trackable, repeatable sales processes.
About the team
You’ll join a regional sales organization focused on growing GitLab’s presence across France, working closely with Account Executives and cross-functional partners in account management, customer success, marketing, product, engineering, and operations. The team is all-remote and collaborates asynchronously across time zones to build pipeline, manage complex sales cycles, and deliver consistent customer experiences. You’ll help shape how we organize coverage, implement disciplined sales processes, and bring structure to a high-growth region while staying aligned with global sales strategy and GitLab’s values of transparency, collaboration, and results.
#LI-BC2
How GitLab Supports Full-Time Employees
- Benefits to support your health, finances, and well-being
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation & Employee Stock Purchase Plan
- Growth and Development Fund
- Parental Leave
Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.
Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.
Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us.
GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.
How we rate this
Regional Sales Director - France at GitLab rates 45 out of 100 for how much of the daily work is AI. That makes it Uses AI (AI Level 2 of 4). The level is about AI in the job, not seniority.
Uses AI. An ordinary role that requires AI tools.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Also common in sales jobs at this level
Pay
- Typical sales job
- $140k
This posting doesn't list pay. Use the typical sales figure when pay comes up. See sales jobs
Questions you could be asked
- Tell me about a project where sales leadership was part of your work. What did you do?
- Tell me about a project where account management was part of your work. What did you do?
- Tell me about a project where b2b sales was part of your work. What did you do?
- Tell me about a project where devsecops was part of your work. What did you do?
- This role expects you to use AI tools as part of the job. Which ones have you used, and for what?
Adapt your resume
- List these exact terms on your resume: Sales Leadership, Account Management, B2b Sales, and Devsecops. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
- Put the AI tool in a bullet point about what you did, not just in a skills list. This role treats it as a required part of the job.
Want an expert to read your CV for this job?
Free. Send your CV and the role you want next. We reply by email within 2 to 4 business days.
Get new remote sales jobs (Uses AI ●●○○ or higher) by email
One email a week with the new remote sales jobs (Uses AI ●●○○ or higher), each rated for how much AI is in the work. No recruiter spam, unsubscribe in one click.
Free. One email a week. Unsubscribe in one click.
Similar roles
Sales roles that use AI, at other companies.
What kind of AI work fits you?
Answer 12 practical questions in about three minutes. Get a simple profile, the work it points to, and live roles to explore next.
Find my next step