Retail Media Specialist

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Job Description

We are looking for a passionate Retail Media Specialist who is eager to take on the challenge of a fast-moving eCommerce business in constantly changing conditions. You will join a dynamic and multicultural organization where you will collaborate with eCommerce, Sales, Brand, and external partners to drive sustainable business growth through effective retail media investments.

You will be responsible for the end-to-end planning, buying, execution, and optimization of retail media campaigns across key eRetailers. You will manage media budgets, monitor campaign performance, develop actionable insights, and lead a structured Test & Learn agenda to continuously improve our retail media capabilities.

In this role you will work on:

Retail Media Planning and Buying:

• Develop retail media plans based on brand priorities, business objectives, retailer opportunities, and promotional calendars.

• Plan and buy retail media campaigns across relevant retailer platforms.

• Recommend the right combination of Sponsored Products, Search, Display, Off-site Media, and other available formats.

• Translate brand and customer objectives into clear campaign briefs, KPIs, targeting, and activation plans.

• Ensure campaigns are launched accurately, on time, and according to the approved scope.

Campaign Optimization

• Monitor campaign performance and optimize targeting, bidding, and placements.

• Analyze results and provide actionable recommendations.

• Ensure campaigns deliver against agreed business and media KPIs.

• Track spend, pacing, forecasting, and budget utilization, resolve under-spend or over-spend risks.

Measurement & Analytics

• Lead testing of new ad formats, audiences, creatives, and measurement approaches.

• Develop performance reports and dashboards.

• Generate insights by connecting media and sales data.

• Recommend actions to improve retail media effectiveness and ROI.

Stakeholder Collaboration

• Partner with Brand, Sales, eCommerce, Finance, and retailer teams.

• Support retailer business reviews and media planning discussions.

• Share campaign results, learnings, and growth opportunities.

Job Qualifications

Apply if you have:

• Experience in Retail Media, Digital Media or Performance Marketing.

• Practical experience with campaign planning, execution, optimization, and reporting.

• Experience managing media campaigns and budgets.

• Strong analytical and problem-solving skills.

• Ability to work across multiple stakeholders and projects.

• Proactiveness and solution-oriented approach with strong ownership of the end result.

• Ability to collaborate effectively with internal teams, agencies, media platforms, and retailer partners.

• Fluency in Czech/Slovak and English.

Technical skills:

• Microsoft Office, with strong Excel and PowerPoint skills

• Retail media or performance media platforms, such as Criteo / Citrus / Google Ads / Meta

• Analytics and reporting tools, such as Power BI or Google Analytics

• Budget tracking, forecasting, and campaign reporting tools

• Experience with ad servers, attribution tools, or retailer dashboards is advantageous

What we Offer:

• Multicultural and international work environment.

• Opportunity to shape and develop the retail media capability across key eCommerce customers.

• Hands-on experience with leading retailer advertising platforms and emerging media solutions.

• Responsibility for meaningful media investments and business-driving campaigns.

• Competitive salary and benefits program.

• Flexible work arrangements.

Who we are:

We are Procter & Gamble, one of the largest FMCG companies in the world. You will have the opportunity to work with leading brands, take ownership from Day 1, and develop your skills in a dynamic and continuously evolving eCommerce and retail media environment.

If all of that sounds interesting, please apply by submitting your CV in English.

At P&G #weseeequal

We are an equal opportunity employer and value diversity at our company.

At P&G we strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work. We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. Please click here if you require an accommodation during the application process. Please make sure to wait to hear back from us regarding your accommodation before proceeding with the online assessment, we thank you in advance for your patience.

P&G is committed to fair pay, transparent compensation principles, and a diverse and inclusive workplace. The stated salary range applies to this role and is established using objective criteria, such as job scope, level, and relevant market benchmarks. The final offer within this range will be determined based on the candidate’s experience, skills, and qualifications.

At P&G, salaries are based on a comprehensive evaluation process including relevant experience and qualifications credited within our salary ranges. Total rewards may include base salary, variable compensation (where applicable), and benefits. As part of our commitment to provide a superior employee experience, we offer a comprehensive and competitive Total Rewards package that contributes to employees feeling Valued and Rewarded.

Compensation is reviewed regularly and may evolve based on performance, impact, role scope, and market range changes, in line with company policy and local regulations, with future earning potential extending beyond the posted range depending on impact.

*Subject to applicable taxes.

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