Retail Partnerships Manager

Job Details

ROLE: Retail Partnerships Manager

CONTRACT TYPE: Permanent, Full-Time

DEPARTMENT: Brands & Licensing

LOCATION: North Sydney, Hybrid

WORKING RIGHTS: Candidates must have Australian full working rights

About BBC Studios ANZ

Working for BBC Studios, we are all part of a premium content and production company that inspires global audiences. We are proud to represent some of the world's biggest, most trusted and loved content brands. In Australia and New Zealand, we bring the best of bold, British storytelling to our region through distributing content to broadcasters, our seven branded services on subscription platforms and our own local production arm, as well as other commercial partnerships such as live entertainment and licensing.

Our Values: Audiences. Creativity. Trust. Respect. Accountability. One BBC.

About the Role

BBC Studios is home to some of the world's most loved brands, including Bluey. We are looking for a Retail Partnerships Manager to help bring these brands to life at retail through best-in-class campaigns, promotions and activations.

Working across retailers, licensees and internal marketing teams, you will identify opportunities to drive brand visibility and shopper engagement, securing and delivering retail marketing programs that support key product launches and business priorities.

This role sits at the intersection of retail, marketing and licensing, making it ideal for someone who enjoys building relationships, connecting stakeholders and turning ideas into impactful retail campaigns.

Key Responsibilities & Accountabilities

Retail Partnerships & Opportunity Development

• Build and maintain strong relationships with key retail partners across ANZ.
• Identify and secure retail campaign and promotional opportunities that support category growth and key product launches.
• Partner with retailers and licensees to develop compelling marketing activations and cross-promotional programs.
• Act as a key point of contact between retailers, licensees and internal stakeholders.
• Support retailer engagement planning and contribute to the broader retail strategy.

Campaign Development & Execution

• Lead the end-to-end delivery of retail campaigns, promotions and activations.
• Work closely with the Brands & Marketing team to align retail programs with broader brand and marketing strategies.
• Develop retailer presentations, campaign proposals and activation recommendations.
• Coordinate campaign assets, approvals and timelines across multiple stakeholders.
• Ensure all activity is delivered on time, on budget and in line with brand guidelines.

Retail Planning & Reporting

• Contribute to annual retail planning and activation calendars.
• Monitor retail activity, category trends and competitive programs.
• Review campaign performance and provide recommendations to optimise future activity.
• Oversee campaign reporting and post-campaign evaluations.
• Support the tracking and measurement of retail marketing initiatives against agreed objectives.

Activations & Events

• Support the planning and delivery of retail activations, promotional events and experiential programs.
• Coordinate retailer and licensee participation in key initiatives.
• Represent BBC Studios at relevant retailer, industry and partner events.

Stakeholder Management

• Foster strong working relationships across retailers, licensees, agencies and internal teams.
• Ensure stakeholders remain aligned throughout campaign development and delivery.
• Collaborate closely with commercial, licensing and marketing teams to maximise opportunities.

Knowledge, Skills & Experience

You are a collaborative and commercially minded marketer who enjoys building partnerships and bringing campaigns to life.

You thrive in a fast-paced environment and are comfortable managing multiple projects and stakeholders simultaneously.

• 3-5 years' experience in retail marketing, shopper marketing, trade marketing, brand partnerships, licensing or consumer products.
• Experience working directly with retailers and delivering marketing campaigns or promotional programs.
• Strong stakeholder management and relationship-building skills.
• Excellent project management and organisational capabilities.
• Strong written and verbal communication skills.
• Ability to analyse campaign performance and translate insights into actionable recommendations.
• Strong PowerPoint and Microsoft Office skills.
• Experience within licensing, entertainment, FMCG, toys, publishing or consumer products industries will be highly regarded.

Perks and Benefits

•    25 days of annual leave 
•    18 weeks paid parental leave 
•    2 days volunteer leave per year
•    Annual Flu Vaccinations
•    Annual Skin Checks
•    Employee Assistance Program and Wellbeing resources
•    Access to Coaching programmes and numerous learning courses
•    Complimentary BritBox Subscription

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