Retention & Engagement Marketing Lead

Spotify is hiring a Retention & Engagement Marketing Lead in Mumbai, India. Level rates it ; you can apply on Spotify.

Level's read on this job

Little AI ●○○○ is how Level rates this marketing role: aI is not part of the work.
The posting mentions lifecycle marketing, retention marketing and crm among its tools and skills.
Level classes it as a senior role.
Spotify has 84 other open roles on Level.
Posted in the last few days.

AI in this role

Lead retention and engagement marketing strategies to deepen listener loyalty and reduce churn at Spotify India.

lifecycle-marketingretention-marketingcrmdata-analysissegmentation

At Spotify, our mission is to unlock the potential of human creativity by connecting creators with fans and helping listeners discover the audio they love. As we continue to grow in India, building lasting relationships with our listeners is central to our success.

Our Marketing team plays a key role in shaping how people discover, experience and stay connected to Spotify. We're looking for a Retention & Engagement Marketing Lead to develop strategies that deepen listener engagement, reduce churn and bring inactive users back. You'll combine consumer insights, data and creativity to build experiences that give listeners more reasons to return to Spotify.

What You'll Do

Lead Spotify India's consumer retention and engagement marketing strategy across the listener lifecycle, from new and active users to dormant and lapsed listeners.
Identify the key drivers of disengagement and churn, and develop targeted strategies that encourage repeat listening and long-term retention.
Build tailored retention and re-engagement strategies for different listener segments, using behavioural insights, preferences and engagement patterns.
Create personalised listener journeys that connect audiences with relevant music, artists, content and Spotify features.
Partner with Data Science, Analytics and Consumer Insights teams to uncover engagement opportunities and turn consumer insights into actionable marketing initiatives.
Define and track key performance indicators, including retention, churn, reactivation, daily and monthly active users, and engagement. Use experimentation to measure incremental impact and continuously improve results.
Collaborate with Product, Music, Brand, Media and Consumer Marketing teams to develop a connected retention roadmap that brings together product experiences, music releases, artists and cultural moments.
Translate insights and performance trends into clear recommendations that influence marketing priorities and drive measurable business outcomes.

Who You Are

You have 8+ years of experience in growth, lifecycle, retention or customer relationship management (CRM) marketing, with a track record of driving consumer engagement and retention.
You understand consumer behaviour and know how to turn insights into strategies that encourage repeat usage and build long-term relationships.
You have experience developing segmentation strategies, personalised consumer journeys and engagement programmes for large consumer audiences.
You are confident working with data, analytics and experimentation to identify opportunities, evaluate performance and make informed decisions.
You think beyond individual campaigns and channels, focusing on how marketing can influence consumer behaviour and deliver measurable business impact.
You can bring teams together around shared goals and collaborate effectively with Product, Analytics, Data Science and Marketing partners.
You are comfortable balancing long-term strategy with hands-on execution, adapting your approach as you learn what works.
You are curious about music, culture and how digital experiences can create meaningful connections with listeners.

Where You'll Be

This role is based in Mumbai
We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.

Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens. At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.

How we rate this

Retention & Engagement Marketing Lead at Spotify rates 10 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Retention & Engagement Marketing Lead is an open job at Spotify.
Level rates this role AI Level 1 of 4: Little AI.
The role is based in Mumbai.
The job was posted on November 9, 2026.
Seniority: senior.
Applications are handled by Spotify. Apply on Spotify

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Lifecycle MarketingRetention MarketingCRMData AnalysisSegmentation

Also common in marketing jobs at this level

SQL AI agents AWS Generative AI Python LLM

Pay

Typical marketing job: $148k

This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs

Questions you could be asked

Tell me about a project where lifecycle marketing was part of your work. What did you do?
Tell me about a project where retention marketing was part of your work. What did you do?
Tell me about a project where crm was part of your work. What did you do?
Tell me about a project where data analysis was part of your work. What did you do?
Tell me about a project where segmentation was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Lifecycle Marketing, Retention Marketing, CRM, Data Analysis, and Segmentation. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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