Level

Novartis

Senior Analyst - Marketing Platform Operations

Novartis is hiring a Senior Analyst - Marketing Platform Operations in Hyderabad, India. Level rates it ; you can apply on Level.

AI in this role

Drive strategy and adoption of AI Content Engines and Content Authoring Platforms for life sciences marketing.

salesforce-marketing-cloudms-excelsql
product-managementdata-analyticscampaign-operations

Job Description Summary

Join Novartis for driving global impact with innovative digital solutions. We are looking for a candidate at the intersection of Product Management discipline, AI, and content creation for life sciences and pharmaceutical industry. As a product expert, you will drive strategy, evolution and adoption of Content Authoring Platforms and AI Content Engine which accelerates the creation of commercial and medical content for HCPs.


 

Job Description

Key Responsibilities

  • Function as independent contributor to drive strategy through execution and deliver campaign operations utilizing Salesforce Marketing Cloud capabilities.
  • Partner with sales & marketing teams to identify, analyze, and solve key challenges, leveraging your expertise on data & marketing technology platforms.
  • Develop a deep understanding of the marketing technology ecosystem, gain clarity on data flow, and perform data readiness assessment with countries to activate Campaigns effectively.
  • Translate data insights into actions and recommendations that will drive product adoption, customer satisfaction, and investment decisions.

Essential Requirements

  • Spanish B2 / C1 / C2
  • Bachelor’s / master’s degree in business or technology / engineering.
  • Overall, 5+ years of experience in Data Analytics / Operations / Product Management
  • Understanding complexity of integrated working in a matrix and geographically dispersed environment.
  • Proficient in analyzing complex data set using MS Excel & SQL.
  • Skilled in presenting data stories through slides, charts, and dashboards, and effectively articulating the business impact of insights.
  • Plan projects, set schedules, coordinate resources across product, data, and engineering teams, and ensure end-to-end completion, meeting timelines and quality expectations.
  • Passion for keeping up to date with the latest in marketing technology and digital marketing trends.
  • Experience in Design and implementation of measurement framework that track key metrics and performance trends is an added advantage
  • Experience in Create visualizations, presentations, and executive summaries that communicate findings to internal stakeholders and executives is an added advantage.

Desirable Requirements:

  • Joint Value Creation: Ability to collaborate effectively to create value for all stakeholders.
  • Dynamic, results-oriented team player who contributes positively to team success.
  • Exhibit organizational agility, creativity, strategic & strong analytical thinking.
  • Excellent presentation skills and storyboarding skills.
  • Excellent interpersonal and communication skills.
  • Ability to operate effectively in an international matrix environment.
  • Strong stakeholder management skills.


 

Skills Desired

Alteryx, Analytical Thinking, Brand Awareness, Business Networking, Digital Marketing, Marketing Communications (MarCom), Marketing Planning, Marketing Strategies, Media Campaigns, Process Documentation, Statistical Analysis

How we rate this

Senior Analyst - Marketing Platform Operations at Novartis rates 60 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.

Classification

Works on AI. The daily work is on AI products, without building the model.

  1. ●●●● Builds AI80 to 100
  2. ●●●○ Works on AI60 to 79
  3. ●●○○ Uses AI40 to 59
  4. ●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Product ManagementData AnalyticsCampaign OperationsSalesforce Marketing CloudMs ExcelSQL

Also common in marketing jobs at this level

Pay

Typical marketing job
$147k

This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs

Questions you could be asked

  1. Tell me about a project where product management was part of your work. What did you do?
  2. Tell me about a project where data analytics was part of your work. What did you do?
  3. Tell me about a project where campaign operations was part of your work. What did you do?
  4. What's a project where you used Salesforce Marketing Cloud hands-on?
  5. Walk me through how you've used Ms Excel in your day-to-day work.

Adapt your resume

  • List these exact terms on your resume: Product Management, Data Analytics, Campaign Operations, Salesforce Marketing Cloud, and Ms Excel. An applicant tracking system matches the wording, not the idea.
  • Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
  • Show where AI is part of your daily process, not a one-off project. This role expects it to be a running habit.

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