Senior Associate, Programmatic

ROLE SUMMARY

Within the U.S. Chief Marketing Office, the Senior Associate of Programmatic will be part of the Performance Media team. The role will be responsible for overseeing key aspects of the programmatic media planning and buying process, ensuring seamless execution of campaigns across a wide array of portfolio brands and accounts. More specifically, this role will be a “hands on keyboard” in-platform position, whereby successful management and day-to-day stewardship of programmatic media buys will be prioritized.

ROLE RESPONSIBILITIES

• Own key steps of the programmatic activation process, with a heavy emphasis on programmatic campaign setup and QA for consumer (Direct-to-Consumer) and Healthcare Professional (HCP) efforts.
• Collaborate with Programmatic Managers and Senior Managers on project management and task prioritization across a dynamic set of brands.
• Responsible for the day-to-day maintenance of Pfizer-owned platform seats, such as KPI monitoring, account optimization, and budget pacing.
• Perform optimizations to drive KPI improvements, including bid management, budget allocation, and creative testing through collaboration with Programmatic Managers.
• Update team automation tools as processes evolve to make sure LLM integrations and tools are current.
• Stay up to date with programmatic trends, best practices, and emerging technologies to identify new partnership opportunities.
• Serve as a liaison between the supply specialists and in-platform traders for all brand-specific needs pertaining to deals and brand safety settings.

BASIC QUALIFICATIONS

• Cross-channel media planning/buying background, including a full understanding of the video and programmatic landscape.
• Applicants must have a bachelor's degree with 2+ years of relevant experience; OR a master's degree with 0+ years of relevant experience; OR an associate's degree with 6+ years of relevant experience; OR a high school diploma (or equivalent) and 8+ years of relevant experience
• Deep understanding of programmatic advertising platforms, including in-platform “hands-on” expertise.
• Must have a comprehensive in-platform understanding of Prisma.
• Proficient in top LLM platforms.
• Experience leading relationships with external partners, agencies, clients, in-house teams, and brand teams.
• Ability to work effectively in a team-based environment across a variety of cross-functional marketing teams.
• Strong communications and presentation skills, with the ability to articulate complex subject matter clearly to a wide variety of audiences.

• Ability to thrive in fast-paced, dynamic corporate environment.

PREFERRED QUALIFICATIONS

• BA/BS preferred
• 3+ years of agency or client-side experience.
• Pharmaceutical experience with an understanding of pharmaceutical marketing guidelines and restrictions (consumer and healthcare professional).

• Analytical mindset with the ability to measure and report on partnership performance.

• Understanding of media measurement norms, evolving landscape, and industry standards.

Additional Job Information:

Last Day to Apply: November 24, 2026
Work Location Assignment: Hybrid

Relocation assistance may be available based on business needs and/or eligibility.

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EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.

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