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HelloFresh

Senior Backend Product Engineer, Menu Planning

HelloFresh is hiring a Senior Backend Product Engineer, Menu Planning in Toronto, Canada. It pays CAD 120k-CAD 150k a year and Level rates it ; you can apply on HelloFresh.

Level's read on this job

  • Little AI ●○○○ is how Level rates this role: aI is not part of the work.
  • The posting mentions Claude, Copilot and Cursor among its tools and skills.
  • Level classes it as a senior role.
  • HelloFresh has 379 other open roles on Level.
  • Posted within the past two weeks.

AI in this role

ClaudeCopilotCursorClaude Code
ai-agents

S'more about the team

The Menu Operations team ensures the accuracy, reliability, and consistency of data and workflows across our ecosystem. This role will focus on automated data validation, cross-system reconciliation, monitoring, troubleshooting, and developing scalable solutions that improve data quality and operational efficiency.

The role will work closely with engineering, product, culinary, editorial, and business teams to identify data issues, improve validation processes, and standardize best practices across markets.

As we continue evolving this system, extending its capabilities, and preparing for expansion, we are looking for a Senior Software Engineer with strong backend experience, a talent for turning complex logic into clean, reliable systems, and enough full-stack fluency to support and enhance our internal application.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

Lettuce share what this role will be responsible for

  • Work beyond your specialization when the problem demands it. Your specialization is your anchor, not your boundary.
  • Operate what you build. You instrument, monitor, and improve your systems in production. Shipping is the beginning of the learning cycle, not the end.
  • Design and delivery of scalable backend platforms and distributed systems, leveraging
    AI-assisted and agentic engineering workflows to accelerate delivery and improve system quality.
  • Design, develop, and maintain backend services, ensuring scalable, reliable API interactions with our internal application
  • Collaborate closely with engineers, analysts, and planners to translate domain knowledge into robust, maintainable system logic
  • Contribute to the evolution of the platform toward event-driven patterns using technologies like Kafka
  • Support frontend needs for our internal React application, ensuring seamless integration between FE and BE layers
  • Improve reliability through automated testing, performance tuning, and thoughtful system design
  • Guide as well as learn through pairing, design discussions, and knowledge sharing to help strengthen collective ownership across a strong, team-first environment
  • Participate in shaping the future direction of an advanced system
  • All other duties, as assigned

Sound a-peeling? Here's what we're looking for

  • Proficiency and production experience with one or more backend languages such as Golang, Python, or Java.
  • Hands-on experience with Docker, Kubernetes, and modern CI/CD practices in
    production environments.
  • Bachelor’s or Master’s degree in Computer Science, Engineering or related field
  • Hands-on experience building production-grade APIs
  • Solid knowledge and experience with relational databases and comfortable working with data across various data systems (PostgreSQL, Snowflake, S3)
  • Experience with event-driven architecture and messaging technologies (Kafka)
  • Working knowledge of cloud environments, containerization, and orchestration (AWS, Docker, Airflow)
  • Experience contributing to or designing scalable architecture for internal tools or operational platforms
  • Full-stack capability with React or another modern FE framework a plus — enough to support and enhance application
  • Strong communication skills and a proactive, collaborative approach to working with engineers, analysts, planners, and product partners
  • Comfort working through ambiguity and contributing clarity through simple, pragmatic design choices
  • A mindset of continuous learning, knowledge sharing, and improving the systems
  • Hands-on experience working with AI tooling (e.g., Claude Code, Cursor, Copilot) beyond casual experimentation. You use AI agents every day. You have a practical sense of how the context you provide to AI tools shapes output quality, and how to set boundaries on AI-generated work.
  • You take full ownership. You have a bias to ship. You finish the last twenty percent.
  • You have product sense and are opinionated about what should be built and why, and you can back that opinion with data and user evidence.

Let’s cut to the cheese, this is why you'll love it here

  • Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
  • Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
  • RRSP Matching - Competitive RRSP matching program offered
  • Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
  • Family Benefits - A parental leave top-up program for expectant parents.
  • Growth & Development - We support your career progression and invest in your continued learning through experiences and initiatives owned by our dedicated L&D team
  • Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
  • Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
  • Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

#LI-HYBRID

HelloFresh Canada uses AI-integrated technology to help us process and evaluate applications more efficiently. This includes tools that screen and assess candidate qualifications based on the requirements for this role. While these tools assist our workflow, all final selection decisions are made by our hiring team.

This is a posting for an existing vacancy. We are actively seeking to fill this position.

Toronto, ON Pay Range$120,000—$150,000 CAD

How we rate this

Senior Backend Product Engineer, Menu Planning at HelloFresh rates 11 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

  1. ●●●● Builds AI80 to 100
  2. ●●●○ Works on AI60 to 79
  3. ●●○○ Uses AI40 to 59
  4. ●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

AI agentsClaudeCopilotCursorClaude Code

Questions you could be asked

  1. How do you decide when an AI agent can act on its own versus asking for approval first?
  2. Walk me through how you've used Claude in your day-to-day work.
  3. What are the limits of Copilot that you've run into, and how did you work around them?
  4. What's a project where you used Cursor hands-on?
  5. Walk me through how you've used Claude Code in your day-to-day work.

Adapt your resume

  • List these exact terms on your resume: AI agents, Claude, Copilot, Cursor, and Claude Code. An applicant tracking system matches the wording, not the idea.
  • Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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