Senior Brand Manager

Procter & Gamble is hiring a Senior Brand Manager. Level rates it ; you can apply on Procter & Gamble.

Level's read on this job

On Level's scale, this role is Little AI ●○○○: aI is not part of the work.
Tools and skills the posting cites include brand management, marketing strategy and commercial planning.
Level classifies it as a senior role.
Level lists 861 other open roles at Procter & Gamble.

AI in this role

Lead marketing and commercial plans for billion-dollar brands, driving growth, market penetration, and brand strategy in Malaysia.

brand-managementmarketing-strategycommercial-planningcross-functional-leadershipconsumer-insights

Job Location

KUALA LUMPUR GENERAL OFFICE

Job Description

Senior Brand Manager

Do you want to lead marketing and commercial plans for one of our billion-dollar brands? The Brand Manager identifies business opportunities and works with the multi-functional team to build cohesive commercial plans!

You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans for Malaysia via qualifying Brand communication ideas, adjusting portfolio pricing and identifying shopping barriers and opportunities.

Your Team

You will report to the Commercial Director for the Category or Business Unit. You will work extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance etc.

What Success Looks Like

Demonstrate positive relationship building skills in engagements with multi-functional teams
Deliver Scorecard Business Targets, in line with the goals of the Business Unit
Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design
Successful Design and Deployment of Marketing Toolkits for the Brand

Responsibilities of the role

Define Growth Models for unlocking growth of P&G brands via relevant consumer and shopper insight, and campaign analysis
Lead brand building strategies, activities and initiative maximization across online and offline retailers
Identify consumers’ needs and wants for P&G’s products, and provide inputs to technical team to design the right package and formula to win with local consumers
Communicate with local partners, stakeholders and suppliers to drive P&G business initiatives
Develop initiative fit-for-use toolkits (including digital campaigns, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.)
Craft promotion/pricing strategy and ATL and BTL marketing plans for your brand

Job Qualifications

Candidate must possess at least a Bachelor’s degree in any field (preferably with some business or marketing focus)
3-7 years of brand management, consulting or consumer journey design experience or similar, preferably from FMCG industry
Possess strong market knowledge of Malaysia as the role requires local consumer understanding to develop brand equity and marketing strategies for the market
Excellent forward-thinking, strategic and courageous leadership skills
Strong strategic and analytical thinking, able to connect multiple data points to further generate new insights
An ability to drive innovation and brand growth
Strong ability to communicate and teamwork capabilities

Job Schedule

Full time

Job Number

R000159013

Job Segmentation

Experienced Professionals

How we rate this

Senior Brand Manager at Procter & Gamble rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Senior Brand Manager is an open job at Procter & Gamble.
Level rates this role AI Level 1 of 4: Little AI.
The role is based in KUALA LUMPUR GENERAL OFFICE.
The job was posted on September 22, 2026.
Seniority: senior.
Applications are handled by Procter & Gamble. Apply on Procter & Gamble

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Brand ManagementMarketing StrategyCommercial PlanningCross Functional LeadershipConsumer Insights

Questions you could be asked

Tell me about a project where brand management was part of your work. What did you do?
Tell me about a project where marketing strategy was part of your work. What did you do?
Tell me about a project where commercial planning was part of your work. What did you do?
Tell me about a project where cross functional leadership was part of your work. What did you do?
Tell me about a project where consumer insights was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Brand Management, Marketing Strategy, Commercial Planning, Cross Functional Leadership, and Consumer Insights. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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