Senior Brand Manager

AI in this role

Lead brand strategy, commercial plans, digital marketing initiatives, and product innovations for major global consumer brands.

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brand-strategydigital-marketingp-l-managementmarket-researchproduct-development

Job Location

SYDNEY GO

Job Description

Do you want to lead marketing and commercial plans for one of our billion-dollar brands? The Senior Brand Manager identifies business opportunities and works with the multi-functional team to build cohesive commercial plans! You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans for the region via qualifying communication ideas, adjusting portfolio pricing and identifying shopping barriers and opportunities.

Your Team

You will report to the Brand Director for the Category or Business Unit. You will work extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance etc.

What Success Looks Like

Deliver Scorecard Business Targets, in line with the goals of the Business Unit
Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design
Successful Design and Deployment of Marketing Toolkits for the Brand

Responsibilities of the role

Brand Strategy: Owns the Integrated Brand Plan, Brand Strategy and Initiative Masterplan to create and execute brand strategies for key projects and initiatives to deliver brand growth. Own P&L investment decisions to maximise profitability.
Digital transformation: Delivering integrated digital action plan including but not limited to effectiveness of our, data strategy, eCRM, digital advertising (leverage opportunity for personalization and re-targeting), social media engagement, search, and eCommerce
Identify consumers’ needs and wants for P&G’s products, and provide inputs to Research & Development and technical team to design the right package and formula to win with local consumers
Lead consumer researches to develop qualified brand concept, benefit and claims that addresses consumers’ unmet needs
Lead creative agencies to develop communication ideas and execute TV copy production designed/customized for the cultural nuances of local consumers
Develop initiatives fit-for-use toolkits (including copy, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.)
Work with R&D and technical team to design the right package & formula to win locally with key customers and/or channels while managing the product cost within affordable levels.
Collaborate with local trade team to craft promotion/ pricing strategy and customer/ distributor trade terms.

About us

We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.

Visit http://www.pg.com to know more.

We are an equal opportunity employer and value diversity at our company. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, HIV/AIDS status, or any other legally protected factor.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Job Qualifications

Bachelor’s degree in marketing or a related field
4-7 years of proven experience in brand management, digital media, consulting or consumer journey design experience or similar required
Strengths with strategic and analytical thinking/ problem-solving abilities
An ability to drive innovation and brand growth
Strong ability to communicate and team capabilities

Job Schedule

Full time

Job Number

R000160194

Job Segmentation

Experienced Professionals

How we rate this

Senior Brand Manager at Procter & Gamble rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.

Prepare for this job

A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.

Skills and AI tools this role asks for

Brand StrategyDigital MarketingP L ManagementMarket ResearchProduct DevelopmentEcrmSocial Media

Questions you could be asked

Tell me about a project where brand strategy was part of your work. What did you do?
Tell me about a project where digital marketing was part of your work. What did you do?
Tell me about a project where p l management was part of your work. What did you do?
Tell me about a project where market research was part of your work. What did you do?
Tell me about a project where product development was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Brand Strategy, Digital Marketing, P L Management, Market Research, and Product Development. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.

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