Senior Director, Media & Growth

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

Job Description:

Essential Responsibilities:

• Develop and articulate a clear, compelling vision and strategy for the marketing function
• Provide key inputs as an industry leader and expert in marketing
• Inspire and lead the marketing team to achieve long-term success
• Align marketing strategies with PayPal-wide strategy and operations
• Drive innovation and continuous improvement in marketing practices
• Collaborate with executive leadership to ensure the marketing function supports overall business goals

Minimum Qualifications:

• 12+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Additional Responsibilities & Preferred Qualifications:

Specific responsibilities include:

Media Strategy & Planning

• Develop and own the global paid media strategy across all channels — paid search, paid social, display, video, streaming, out-of-home, and emerging platforms
• Build integrated media plans that connect brand awareness to performance outcomes, ensuring every dollar of investment is tied to a measurable business result
• Lead the annual and quarterly media planning process in close partnership with Finance and Marketing leadership
• Define channel investment priorities, audience strategies, and creative rotation frameworks across all markets

Growth & Performance Marketing

• Own GNA (Gross New Accounts) and MAA (Monthly Active Accounts) growth targets driven by paid media investment
• Develop and scale a full-funnel performance marketing approach — from upper-funnel demand generation to lower-funnel conversion and activation
• Lead customer segmentation strategy to ensure media investment is targeted against the highest-value acquisition and re-engagement opportunities
• Partner with CRM and Lifecycle teams to connect paid and owned channel strategies into a seamless customer journey

Data, Measurement & Optimization

• Leverage a best-in-class measurement framework — including Marketing Mix Modeling (MMM), multi-touch attribution, and incrementality testing — to accurately assess media ROI and guide investment decisions

• Drive paid media instrumentation from current levels to industry-standard 60–80% enablement across partner platforms

• Build and maintain executive-level reporting on media performance, MROI, and contribution to business KPIs

• Champion a test-and-learn culture across the media organization, using data to continuously optimize channel mix and creative performance

Agency & Partner Management

• Serve as the primary executive point of contact for our media agency of record and key platform partners (Meta, Google, TikTok, Amazon, etc.)
• Hold agency partners accountable to performance, innovation, and ways of working standards
• Lead media contract negotiations, upfront commitments, and partnership agreements in collaboration with Procurement and Legal

Team Leadership

• Lead, develop, and inspire a team of media and growth marketing professionals across the US and international markets
• Build a culture of accountability, analytical rigor, and creative ambition within the media organization
• Partner across Marketing, Product, Analytics, MarTech, and Finance to ensure the media function operates as a connected, integrated part of the broader business
• Serve as a cultural carrier and positive energy force within the organization, building a team that is ambitious, collaborative, creatively bold, and enthusiastic about the opportunity ahead

Subsidiary:

Travel Percent:

-

Primary Location | Pay Range:

Additional Location(s) | Pay Range:

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. When making an application directly, we will never ask you to share passwords, one-time passcodes (OTP), or verification codes.  Any such request is a red flag and likely part of a scam. All communication regarding your application will come from official PayPal email domains. If you suspect fraudulent activity, please report it immediately.  To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us. 

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion 

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.  In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

Belonging at PayPal: 

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.

Notice to Applicants and Employees who reside within New York City. Click here to view the notice.